Marketing Maestros

Refreshing Your Brand? Not So Fast.

Posted: Dec 1, 2010 12:00am ET BY Adrienne Tallacksen

A new look going into the new year may seem like a good idea. But there’s more to it than just updating your logo and slapping it onto your website and packaging.

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ANA Research Report: Multicultural Marketing and Newer Media

Posted: Nov 29, 2010 12:00am ET BY Bill Duggan

ANA recently fielded a survey to better understand how newer media platforms are being used to reach multicultural consumers. Topline results were debuted at the ANA Multicultural Marketing & Diversity Conference earlier this month.

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NBC News Embraces TV Time Shifting

Posted: Nov 17, 2010 12:00am ET BY Susan Burke

A surprising new ad featuring NBC Nightly News anchor, Brian Williams, encourages viewers who don’t have time to watch the news when it airs live (6:30 p.m.) to record it and watch it later instead (a phenomenon known as “time shifting”).

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San Francisco Makes Kids Frown: Bans Toy Giveaways in Meals

Posted: Nov 3, 2010 12:00am ET BY Cara Brooke Schultz

San Francisco lawmakers approved legislation on Tuesday, November 2 that would limit toy giveaways in children’s meals specifically those with high calorie intake.

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Message to TV Networks: Don’t fill sidebar pillars of ads with your logo or network promotions

Posted: Oct 29, 2010 12:00am ET BY Bill Duggan

MediaPost’s Dave Goetzl wrote a story recently on how TBS is promoting its Conan show using “pillars” that appear to the left and right sidebars of some ads on their HD feeds.

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Intuit Makes TurboTax Snazzy with Social Media

Posted: Oct 26, 2010 12:00am ET BY Cara Brooke Schultz

In case you missed it, Seth Greenberg, VP, global media & digital marketing at Intuit spoke at this year’s ANA Annual Conference – The Masters of Marketing. Seth talked about how Intuit is successfully utilizing the social media space to get the word out.

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Raw, Flawed, Ugly, Confusing

Posted: Oct 21, 2010 12:00am ET BY Bill Duggan

According to SI.com, Wednesday night's baseball playoff game between the San Francisco Giants and Philadelphia Phillies was “raw, flawed, dazzling, ugly, confusing and entirely wonderful.”

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Biting the Hand that Feeds You!

Posted: Oct 18, 2010 12:00am ET BY Bill Duggan

Fox and Cablevision are in a nasty battle over the retransmission fees that Cablevision pays to Fox to carry their programming. Negotiations have reached a stalemate and after the contract between Cablevision and Fox expired at midnight Friday, Fox pulled its New York and Philadelphia affiliates from Cablevision’s system.

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The $ocial Revolution at TurboTax

Posted: Oct 18, 2010 12:00am ET

Seth Greenberg, the VP of Global Media and Digital Marketing for Intuit, took the stage as the final speaker o the conference to discuss TurboTax’s social media activities. He asked how many people in the audience had used one of their brands, and then said thanks, but his focus was really on those who hadn’t!

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Darden Restaurant’s John Caron Addresses Marketers

Posted: Oct 18, 2010 12:00am ET

John Caron, Chief Marketing Officer of Darden Restaurants, spoke to marketers this morning on day three of the ANA Annual Conference. With their headquarters located within miles of the Rosen Shingle Creek hotel, Mr. Caron opened with a history of the company and how it began with a small, Floridian restaurant located across from a swamp, literally.

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