Marketing Maestros

The Rise of Content Marketing

Posted: Jan 13, 2012 12:00am ET BY Ken Beaulieu

Marketing departments are morphing into publishing organizations right before our eyes. To help feed consumers’ insatiable appetite for high-quality, emotionally compelling content across channels, some major brands are creating in-house editorial teams akin to media companies. This shrewd approach allows these brands to effectively tell their “story” in a more authentic, credible way — th ...


Ashley @ the Foster City Marriott

Posted: Jan 10, 2012 12:00am ET BY Bill Duggan

It's fashionable in blogs like this to write about negative consumer experiences rather than the positive. The negative examples often are much more compelling to read! I've taken that path in past blogs on transparency in pricing and tipping. But just recently I had a very positive experience that I'd like to share.


Airline Fees Becoming More Transparent

Posted: Jan 4, 2012 12:00am ET BY Bill Duggan

I blogged just yesterday about transparency in pricing and in my post-holiday email clean-up came across a relevant article from The New York Times (December 26, 2011).


The marketing supply chain needs to link up.

Posted: Jan 3, 2012 12:00am ET BY Harold S. Geller, Senior Vice President, Cross Industry Workflow, 4A’s and Managing Director, Ad-ID

We have all heard the phrase, “A chain is only as strong as its weakest link.” Truth is, in the current marketing supply chain weak links abound! To successfully create a supply chain which transforms an antiquated linear view to the more apt supply web which a more three dimensional network of partners.


Transparency in Pricing

Posted: Jan 3, 2012 12:00am ET BY Bill Duggan

I was in NYC for a recent holiday weekend outing with my family – the tree at Rockefeller Center, St. Pat’s, a little shopping.


The Integrated Marketing Czar

Posted: Dec 16, 2011 12:00am ET BY Bill Duggan

An interesting finding from ANA’s latest survey is that almost 30% of respondents report their companies have job titles specific to integrated marketing.



Posted: Dec 12, 2011 12:00am ET BY Caitlin Nitz, Knowledge & Research Specialist

When I told my friend about a school district in Colorado that sold ad space on its students’ report cards she exclaimed, “That’s OOC!”


Integrated Marketing Quality Improving!

Posted: Dec 12, 2011 12:00am ET BY Bill Duggan

For the fourth time in the past eight years ANA has surveyed our members on their integrated marketing practices and challenges. One big headline of that research – marketers rate the quality of their integrated marketing efforts higher now than in any of the prior surveys. 42% rate their integrated marketing efforts as excellent or very good (versus 25% in 2008; 33% in 2006; and 21% in 2003). ...


Smooth Asset Workflows, Bigfoot, and UFOs

Posted: Dec 1, 2011 12:00am ET BY Harold S. Geller, Senior Vice President, Cross Industry Workflow, 4A’s and Managing Director, Ad-ID

Today, about 70-85% of cable network commercials are digitally delivered. Most of the internal workflows are only partially automated, and therefore are subject to human error. Most still require conversion and significant amounts of human intervention.


A Year-End Deal for You on that Car!

Posted: Nov 21, 2011 12:00am ET BY Bill Duggan

On November 17 holiday decorations went up in the lobby of ANA’s office building – a Christmas tree, a bunch of wreaths, and the Hanukkah menorah. And just a few days prior to that, I noticed the beginning of what’s sure to be a barrage of television advertising from the automotive industry for year-end deals.