Marketing Maestros

“These Are Amazing Times…Leverage Your Brand to Exploit Them”

Posted: Oct 22, 2011 12:00am ET BY Telisa Yancy, Director Advertising, Brand and Media

Depending on who you ask, the current environment for marketers might be described with words, like: crazy, busy, overwhelming — some might even say “insane”! Building great brands, and telling great stories is now just a portion of what marketers are expected to contribute to their organizations. If you really want to a list of what marketers do daily, you’d have to add a number of new ...

READ MORE

Facebook: The Social Web Powered By You and Your Friends' Content

Posted: Oct 22, 2011 12:00am ET BY Martha Young, FM Global

Sheryl Sandberg, chief operating officer at Facebook, presented at the Masters of Marketing Annual Conference Saturday morning to a roomful of Facebook fans. Because, after all, who isn't on Facebook?

READ MORE

Steve Jobs, Technology Pioneer: 1955-2011

Posted: Oct 6, 2011 12:00am ET BY Sumitra Duncan

Yesterday the sad news was announced that Steve Jobs, co-founder and longstanding CEO of Apple, Inc., passed away at age 56 after a battle with pancreatic cancer. I first learned of this news via my Facebook feed, fittingly viewed on my iPhone, and within minutes friends had reposted the news accompanied by many inspirational quotes from Jobs — my favorite of which come from his address to the 2 ...

READ MORE

I Feel the Earth Move...

Posted: Sep 6, 2011 12:00am ET BY Susan Burke

READ MORE

Mobile's Time Has Come

Posted: Sep 6, 2011 12:00am ET BY Bill Duggan

Results of a new ANA survey are just in on the use of newer media platforms. Social media and mobile are both red hot. Eighty-nine percent of marketers are now using social media and 75 percent are using mobile.

READ MORE

Mobile Marketing: What Are Marketers Doing?

Posted: Aug 31, 2011 12:00am ET BY Cara Brooke Schultz

Mobile marketing is a relatively new space that marketers are getting involved in, and rightfully so — it’s the best way to get your product into the hands of your consumers — literally via their mobile device which doesn’t seem to leave their hands!

READ MORE

Managing Social Media Overload

Posted: Aug 25, 2011 12:00am ET BY Sumitra Duncan

A recent New York Times article, “For the Plugged-In, Too Many Choices,” examines the issue of social media overload. This issue is one that most of us can relate to, especially with the almost daily introduction of new social media options — such as the recently debuted Google+.

READ MORE

Kim Kardashian & Branded Entertainment

Posted: Aug 22, 2011 12:00am ET BY Bill Duggan

READ MORE

Thanks for the Tip (and the importance of real Service)

Posted: Aug 17, 2011 12:00am ET BY Bill Duggan

READ MORE

Branded Entertainment Needs Better Measurement

Posted: Aug 10, 2011 12:00am ET BY Bill Duggan

READ MORE