Marketing Maestros

Facebook: The Social Web Powered By You and Your Friends' Content

Posted: Oct 22, 2011 12:00am ET BY Martha Young, FM Global

Sheryl Sandberg, chief operating officer at Facebook, presented at the Masters of Marketing Annual Conference Saturday morning to a roomful of Facebook fans. Because, after all, who isn't on Facebook?


Steve Jobs, Technology Pioneer: 1955-2011

Posted: Oct 6, 2011 12:00am ET BY Sumitra Duncan

Yesterday the sad news was announced that Steve Jobs, co-founder and longstanding CEO of Apple, Inc., passed away at age 56 after a battle with pancreatic cancer. I first learned of this news via my Facebook feed, fittingly viewed on my iPhone, and within minutes friends had reposted the news accompanied by many inspirational quotes from Jobs — my favorite of which come from his address to the 2 ...


I Feel the Earth Move...

Posted: Sep 6, 2011 12:00am ET BY Susan Burke


Mobile's Time Has Come

Posted: Sep 6, 2011 12:00am ET BY Bill Duggan

Results of a new ANA survey are just in on the use of newer media platforms. Social media and mobile are both red hot. Eighty-nine percent of marketers are now using social media and 75 percent are using mobile.


Mobile Marketing: What Are Marketers Doing?

Posted: Aug 31, 2011 12:00am ET BY Cara Brooke Schultz

Mobile marketing is a relatively new space that marketers are getting involved in, and rightfully so — it’s the best way to get your product into the hands of your consumers — literally via their mobile device which doesn’t seem to leave their hands!


Managing Social Media Overload

Posted: Aug 25, 2011 12:00am ET BY Sumitra Duncan

A recent New York Times article, “For the Plugged-In, Too Many Choices,” examines the issue of social media overload. This issue is one that most of us can relate to, especially with the almost daily introduction of new social media options — such as the recently debuted Google+.


Kim Kardashian & Branded Entertainment

Posted: Aug 22, 2011 12:00am ET BY Bill Duggan


Thanks for the Tip (and the importance of real Service)

Posted: Aug 17, 2011 12:00am ET BY Bill Duggan


Branded Entertainment Needs Better Measurement

Posted: Aug 10, 2011 12:00am ET BY Bill Duggan


Getting Social Is Great for Your Business

Posted: Jul 25, 2011 12:00am ET BY Willette Francis