Marketing Maestros

Giveaways at Our Digital and Social Media Conference presented by Meredith

Posted: Jul 12, 2011 4:20pm ET

Attendees of our 2011 ANA Digital and Social Media Conference presented by Meredith, not only will you get some great learnings from Domino's, Visa Inc., RadioShack, and more, we're giving you opportunities to win prizes that will help your business.


How to Become an Inbox Favorite

Posted: Jul 11, 2011 12:00am ET BY Willette Francis

Email marketing has become an essential part of the digital marketing scene. It’s proven to effectively reach consumers, build your brand, retain customers, and, equally important, it continues to foster high ROIs.


Three Ways to Use Digital Marketing to Gather Research

Posted: Jul 6, 2011 9:40am ET BY Grace Bello

Your brand may already have a Facebook, Twitter and LinkedIn presence. However, are you using these platforms to hear what your consumers are saying about you, or are you merely droning on about yourself?


Blog This Way

Posted: Jun 27, 2011 9:00am ET BY Willette Francis

Blogging is an effective marketing tool that continuously generates brand awareness by getting your current and potential clients to join the conversation about your company’s latest news and events.


Get the Most Out Of Social Media For Your Business

Posted: Jun 22, 2011 11:00am ET BY Grace Bello

Social networks including Facebook and LinkedIn allow businesses to target their ads to specific demographics in their favorite online spaces. However, are you making the most of your social media presence?


Industry Standard to Measure Twitter

Posted: Jun 20, 2011 2:00pm ET BY Bill Duggan

I was surprised to learn that there is NOT an industry standard to measure Twitter activity. We heard that from ANA’s PR agency, CooperKatz, as well as from the Council of Public Relations Firms.


Were you watching the NBA playoffs? Or following the chatter on Twitter?

Posted: Jun 15, 2011 12:00pm ET BY Cara Brooke Schultz

Nike got social media savvy during the NBA playoffs this year with a social media data visualization tool. Nike’s Basketball webpage not only displayed a live twitter feed it also showed photos of Nike-sponsored players.


The Hershey Company continues their charitable legacy through CocoaLink program

Posted: Jun 7, 2011 12:00pm ET BY Marni Gordon, SVP of committees and conferences, ANA

During Memorial Day weekend, my family and I had a great time at Hersheypark! We really enjoyed getting splashed on the water rides at “The Boardwalk” and designing our own candy bars in Hershey’s Chocolate World.


German Efficiency

Posted: May 26, 2011 12:00am ET BY Bill Duggan

I just returned from a trip to Berlin, Germany where I attended a meeting hosted by the World Federation of Advertisers (WFA). During my two days there (too short, by the way), I was impressed with a number of simple efficiency measures that are part of everyday life in Germany.


What Will the Upfronts Bring This Year?

Posted: May 19, 2011 12:00pm ET BY Susan Burke

Some TV networks are using the upfronts as an excuse to look to the future with new multicultural content and more.