Marketing Maestros

Video: Ad Age's Bob Garfield on Social Media and Listening to Your Consumer

Posted: Apr 11, 2011 9:00am ET BY Grace Bello

At the 2011 ANA Brand Conference in New York, NY, Advertising Age's Bob Garfield talks about using social media to listen to your consumers.


Video: EXPRESS' CMO Lisa Gavales Talks Social Media

Posted: Apr 7, 2011 12:00am ET BY Grace Bello

From the 2011 ANA Brand Conference, EXPRESS's CMO Lisa Gavales chats about Twitter, Facebook, and using social media to reach her young, internet-savvy demographic.


How to Monetize Social Media

Posted: Mar 28, 2011 9:00am ET BY Grace Bello

Yes, you can monetize social media. In order to do so, you will need a deep understanding of your audience, a creative vision, and a way to measure results in order to execute a successful campaign...


Eureka! SXSW Interactive provides a proverbial map for app developers to launch their latest

Posted: Mar 18, 2011 12:00am ET

Did you attend SXSWi? What new apps have you heard of or seen that you think will change the social media landscape?


And The Winner Is...

Posted: Feb 24, 2011 12:00am ET BY Cara Brooke Schultz

The Social Network, nominated for eight different categories at the Oscars on Sunday evening, details the birth of one of the major social media phenomenons — Facebook.


Getting in the Game

Posted: Feb 23, 2011 12:00am ET BY Susan Burke

The blog “All Things Digital” reported on February 17, 2011 that the social gaming company, Zynga, which publishes some of Facebook’s most popular games, including Farmville and Mafia Wars, recently announced that its revenue is close to $1 billion annually.


February Flyers Can Skip the Symptoms of Facebook Withdrawal

Posted: Feb 2, 2011 12:00am ET BY Cara Brooke Schultz

AirTran Airways, Alaska Airlines, American Airlines, Delta, United Airlines, U.S. Airways, and Virgin America will be offering complimentary access to Facebook for the month of February.


Hey Look at Me. I’m Almost at the Super Bowl!

Posted: Jan 28, 2011 12:00am ET BY Duke Fanelli, CMO at the ANA

So, I was thinking the other day about the people I have invited to my upcoming Super Bowl party. It’s going to be quite the event! As in years past, I put out the call, and there was no shortage of takers.


Are You Thinking Mobile for Your Business?

Posted: Jan 21, 2011 12:00am ET BY Cara Brooke Schultz

Let me answer that question for you, “you should be thinking mobile” and here’s why. Just this week Starbucks announced that iPhone and Blackberry owners can pay for their purchases via an app.


Are You Game?

Posted: Jan 6, 2011 12:00am ET BY Cara Brooke Schultz

Social gaming is the talk of the town, with games like Farmville and Cityville becoming extremely popular on Facebook. According to an online article from Inside Social Games, “Cityville became the largest single app ever on the Facebook platform, with 84.2 million monthly active users.”