Marketing Maestros

Have you Heard?

Posted: Jul 22, 2010 12:00am ET

The digital landscape is changing. That was no clearer than after hearing Geoff Ramsey, CEO, Co-Founder eMarketer present at the ANA Digital and Social Media Conference last week. The downturned economy has decreased traditional media spend almost 20 percent.

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Listen. Engage. Respond.

Posted: Jul 21, 2010 12:00am ET

According to Arianna Huffington, a part of the Huffington Post’s success has been based on that simple strategy: Listen. Engage. Respond. It’s no secret that the general sentiment toward Corporate America is at an all-time low

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Who Owns the Information on Your Facebook Page?

Posted: Jul 12, 2010 12:00am ET BY Cara Brooke Schultz

Social media can be defined as "activities, practices, and behaviors among communities of people who gather online to share information, knowledge, and opinions using conversational media," according to The Social Media Bible.

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3GTV—The New Advertising Medium?

Posted: Jun 23, 2010 12:00am ET BY Cara Brooke Schultz

How many commercials leave a lasting impression, so much so, that they play out in your head while you are shopping at your local grocery store? Soon those commercials maybe viewable while you are doing your shopping

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Advice from the “Celebrity CMO”

Posted: Jun 14, 2010 12:00am ET BY Adrienne Tallacksen

I recently had the opportunity to see Jeffrey Hayzlett, now former CMO of Eastman Kodak, speak at an industry event for a second time. His presentation was one of the most popular at ANA’s 2009 Masters of Marketing Conference last year, and he spoke again at a recent forum of the Mobile Marketing Association.

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Videos: The Trend of the Moment or Here to Stay?

Posted: Jun 2, 2010 12:00am ET BY Cara Brooke Schultz

Viral videos seem to be the “trend” of the moment in the social media world, but will it last?

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The iPad Gets Wired

Posted: May 26, 2010 12:00am ET BY Susan Burke

Wired magazine is now available on the iPad via a rich app, which enables users to read all content available in the print edition of the magazine and enjoy additional multi-media enhancements for $4.99 per issue.

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Facebook (And Other Websites) Banned from Pakistan

Posted: May 21, 2010 12:00am ET BY Cara Brooke Schultz

Social media is popular in Pakistan with about 25 million people regular internet users; however, those 25 million people will need to live without Facebook and other social networking sites for an indefinite amount of time.

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The FTC Gives Tweens an “Ad-ucation”

Posted: May 12, 2010 12:00am ET BY Cara Brooke Schultz

Can a video game be used as an educational tool? The Federal Trade Commission (FTC) would like to think so.

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Procure This!

Posted: Apr 23, 2010 12:00am ET BY Bill Duggan

ANA’s Advertising Financial Management runs Sunday to Wednesday in Florida. For the first time ever, this annual event is sold out. 400+ people will be in attendance and many of these attendees will be client procurement/sourcing people.

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