Marketing Maestros

Video: Danielle Vona, SONIC, Discusses Cause-Related Marketing

Posted: May 18, 2011 12:00pm ET BY Grace Bello

At our 2011 ANA Brand Conference in New York, NY, Danielle Vona, VP and Chief Marketing Officer of SONIC, chats about her brand's cause marketing efforts.

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The Joys of Mentoring

Posted: May 10, 2011 12:00am ET BY Bill Duggan

A mentor, according to dictionary.com, is a wise and trusted counselor or teacher; an influential senior sponsor or supporter. ANA recently introduced the Procurement Mentoring Program – this is a client-side community committed to improving the relationships procurement has with both internal marketing and external agencies.

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Google and Facebook Enter the Daily Deals Coupon and Group-Buying Arena

Posted: May 9, 2011 11:30am ET BY Sumitra Duncan

Marketers interested in promoting their offerings via the group-buying arena can now consider utilizing the new services offered by Google and Facebook to gather more impressions via their consumer advocates.

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Video: Dell's Adam Brown Discusses Social Media, Transparency, and Sales

Posted: May 2, 2011 9:00am ET BY Grace Bello

From our 2011 ANA Brand Conference presented by The New York Times on April 5, 2011, listen to Dell's Adam Brown, Executive Director, Social Media, discuss his approach to social media marketing.

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David Carr, NY Times: Brands, Chill Out About Social Media

Posted: Apr 27, 2011 11:30am ET BY Grace Bello

From the 2011 ANA Brand Conference, David Carr (New York Times) talks Twitter and the "rolling, organic conversation" that is social media.

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Video: Ad Age's Bob Garfield on Social Media and Listening to Your Consumer

Posted: Apr 11, 2011 9:00am ET BY Grace Bello

At the 2011 ANA Brand Conference in New York, NY, Advertising Age's Bob Garfield talks about using social media to listen to your consumers.

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Video: EXPRESS' CMO Lisa Gavales Talks Social Media

Posted: Apr 7, 2011 12:00am ET BY Grace Bello

From the 2011 ANA Brand Conference, EXPRESS's CMO Lisa Gavales chats about Twitter, Facebook, and using social media to reach her young, internet-savvy demographic.

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How to Monetize Social Media

Posted: Mar 28, 2011 9:00am ET BY Grace Bello

Yes, you can monetize social media. In order to do so, you will need a deep understanding of your audience, a creative vision, and a way to measure results in order to execute a successful campaign...

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Eureka! SXSW Interactive provides a proverbial map for app developers to launch their latest

Posted: Mar 18, 2011 12:00am ET

Did you attend SXSWi? What new apps have you heard of or seen that you think will change the social media landscape?

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And The Winner Is...

Posted: Feb 24, 2011 12:00am ET BY Cara Brooke Schultz

The Social Network, nominated for eight different categories at the Oscars on Sunday evening, details the birth of one of the major social media phenomenons — Facebook.

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