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Marketing Musings

Viewability

Posted: Jun 1, 2015 9:00am ET

ANA President and CEO Bob Liodice speaks on viewability. 

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Digital Ad Fraud

Posted: Jun 1, 2015 9:00am ET

ANA President and CEO Bob Liodice speaks on digital ad fraud. 

Please view the video below:

The Industry's Response to Fraud

Posted: Dec 15, 2014 9:00am ET

ANA President and CEO Bob Liodice speaks on the industry's response to bot fraud and the formation of the Trustworthy Accountability Group to tackle broad issues within the digital media supply chain. These issues extend to fraud, transparency, viewability, and piracy among others.

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Fraud in the Digital Advertising Supply Chain

Posted: Dec 9, 2014 9:00am ET

ANA President and CEO Bob Liodice  provides his perspective on the ANA/White Ops study and the mission ahead for the industry to reduce advertising fraud. The ANA is committed to working closely with its industry partners to support this critical mission, he stresses.

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Focusing in on Measurement

Posted: Jun 30, 2014 9:00am ET

In the final part of this series, ANA President and CEO Bob Liodice shares the outcome of the third annual joint board meeting of the ANA, 4As, and IAB where they discussed the need to develop cross-platform analytics in order to adequately leverage and measure digital media.

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The Mobile Opportunity

Posted: Jun 23, 2014 9:00am ET

In the second video of this three-part series, ANA President and CEO Bob Liodice shares the outcome of the third annual joint board meeting of the ANA, 4As, and IAB where they discussed the opportunities and challenges marketers face in the mobile space.

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Creating a Trustworthy Digital Media Supply Chain

Posted: Jun 16, 2014 9:00am ET

In the first of a three-part series, ANA President and CEO Bob Liodice shares the outcome of the third annual joint board meeting of the ANA, 4As, and IAB where they discussed solutions to the issues plaguing the supply chain.

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Improving Digital Skills

Posted: Apr 28, 2014 11:00am ET

In this video, ANA President and CEO Bob Liodice emphasizes the importance of training and development in the ever-changing digital landscape and encourages marketers to develop a people-first strategy.

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The Need for Ad-Id

Posted: Apr 21, 2014 11:00am ET

In this video, ANA President and CEO Bob Liodice shares the importance of Ad-Id to the marketing industry and encourages marketers not yet on board to use it. The Screen Actors Guild recently mandated that all commercials using SAG talent must have Ad-Id. The deadline to switch was March 31.

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The Importance of Measurement

Posted: Apr 17, 2014 10:00am ET

Following the MRC's decision to lift the advisory on the use of viewable impressions for display ads, ANA President and CEO Bob Liodice explains the importance of measurement and what steps are necessary for the marketing industry to move forward in this regard.

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About This Blog

In this video blog, ANA President and CEO Bob Liodice offers his non-sugar-coated perspective on the key challenges affecting the marketing and advertising industries.