Marketing Musings

  • Focusing in on Measurement

    Posted: Jun 30, 2014 9:00am ET

    In this video, ANA President and CEO Bob Liodice shares the outcome of the third annual joint board meeting of the ANA, 4As, and IAB where they discussed the need for cross-platform analytics.

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  • The Mobile Opportunity

    Posted: Jun 23, 2014 9:00am ET

    In this video, ANA President and CEO Bob Liodice shares the outcome of the third annual joint board meeting of the ANA, 4As, and IAB with regards to mobile marketing.

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  • Creating a Trustworthy Digital Media Supply Chain

    Posted: Jun 16, 2014 9:00am ET

    In this video, ANA President and CEO Bob Liodice shares the outcome of the third annual joint board meeting of the ANA, 4As, and IAB where they discussed solutions to the issues plaguing the supply chain.

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  • Improving Digital Skills

    Posted: Apr 28, 2014 11:00am ET

    In this video, ANA President and CEO Bob Liodice emphasizes the importance of training and development when facing the evolving digital landscape.

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  • The Need for Ad-Id

    Posted: Apr 21, 2014 11:00am ET

    In this video, ANA President and CEO Bob Liodice shares the importance of Ad-Id to the marketing industry and encourages marketers not yet on board to use it.

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  • The Importance of Measurement

    Posted: Apr 17, 2014 10:00am ET

    In this video, ANA President and CEO Bob Liodice looks at the importance of measurement and what it means for marketing.

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  • Organizing Marketing Resources for Growth

    Posted: Mar 14, 2014 11:00am ET

    In this video, ANA President and CEO Bob Liodice offers core insights from the Marketing2020 survey to help marketers organize resources for growth and achieve their number one goal - winning.

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  • Brand Impact on Financial Value

    Posted: Mar 12, 2014 9:30am ET

    In this video, ANA President and CEO Bob Liodice gives an in-depth look at the ways brands affect every part of an organization and explains why brands should care about the financial value of building a strong brand.

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  • Implications of New Ad Tax Legislation

    Posted: Mar 11, 2014 12:30pm ET

    In this video, ANA President and CEO Bob Liodice weighs in on Dave Camp's proposed new legislation regarding advertising taxes and what that means for the industry as a whole.

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