Marketing Musings

More on State Advertising Taxes

Posted: Apr 24, 2013 9:00am ET

In this video, ANA President and CEO Bob Liodice provides an update on the proposed state advertising tax legislation in Ohio, Minnesota, and Louisiana.

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Ad-ID: Cutting Across Every Media Platform

Posted: Apr 18, 2013 9:00am ET

In this video, ANA President and CEO Bob Liodice discusses the benefits of Ad-ID, including how it will enhance the measurement process.

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Digital Measurement

Posted: Apr 12, 2013 9:00am ET

In this video, ANA President and CEO Bob Liodice shares the proposals and solutions made by the ANA, 4As, and IAB to advance digital measurement.

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SAG/AFTRA Contract Agreement

Posted: Apr 10, 2013 12:00am ET

In this video, ANA President and CEO Bob Liodice applauds the SAG-AFTRA and the Joint Policy Committee for reaching agreement on the latest contract, which features a new system to pay talent based upon impressions.

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Social Responsibility

Posted: Apr 9, 2013 12:00am ET

In this video, ANA President and CEO Bob Liodice highlights the life-changing social responsibility campaigns that have been created by the advertising community.

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Media Transformation

Posted: Apr 4, 2013 12:00am ET

In the video below, ANA President and CEO Bob Liodice discusses how creativity and innovation are transforming the media world.

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Marketing Accountability

Posted: Apr 2, 2013 12:00am ET

In this video, ANA President and CEO Bob Liodice explains why marketing accountability remains a top concern for marketers, and why the science of measurement hasn't caught up with the various needs of those in the marketing ecosystem.

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Big Data/Insights

Posted: Mar 26, 2013 12:00am ET

In this video, ANA President and CEO Bob Liodice shares what steps the marketing industry needs to take to use big data more effectively.

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Let the Consumer Choose

Posted: Mar 14, 2013 12:00am ET

In a dangerous and highly disturbing development, Mozilla recently threatened to block all third party cookies in its next version of Firefox by default. This is a near 180-degree turn for Mozilla, which criticized Microsoft only last June for turning on Do-Not-Track (DNT) by default in Internet Explorer 10.

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Measurement Brand-Specific Commercial Ratings

Posted: Mar 12, 2013 12:00am ET

In the video below, ANA President and CEO Bob Liodice calls on Nielsen to develop brand-specific commercial ratings for TV. Without such specific ratings, he opines, marketers may be overpaying for the delivery of commercials to their perspective target audiences.

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