Marketing Maestros

52% of Marketers Will Ask Agencies to Lower Internal Costs

Posted: Apr 12, 2012 12:00am ET BY Bill Duggan

My two most recent blogs have reported on findings from the latest edition of ANA’s “Recession Survey.” These survey results have gotten quite a bit of attention. CMO.com, in fact, gave the recession survey the honor of “This Week’s Top Story.” CMO.com said:

READ MORE

Delivering Measureable Results at Cleveland Clinic

Posted: Apr 9, 2012 12:00am ET BY Ken Beaulieu

I had an interesting conversation about measurement with Paul Matsen, chief marketing officer at Cleveland Clinic, a non-profit academic medical center. He is responsible for all marketing and communications at the highly rated center, including public relations. Each year, Paul’s team creates 35 to 40 individual marketing plans for the organization’s various hospitals and service lines. It’ ...

READ MORE

A Date with Direct Mail

Posted: Apr 6, 2012 12:00am ET BY Caitlin Nitz, Knowledge & Research Specialist

I have never been to the opera, but this week I got three pieces of mail from the Met: a program for the 2012-2013 season, an appeal for donations, and a postcard announcing that individual tickets were now on sale for the Ring Cycle.

READ MORE

It’s Hip to Be Square

Posted: Apr 5, 2012 12:00am ET BY Barry Garbarino, ANA, senior director of marketing & creative director

It’s hip to be square, well at least that’s what Huey Lewis and the News told us in the late 1980’s and now a 110 year old retailer is telling us the exact same thing! JC Penney recently launched a “new” way of dealing with the myriad of gimmicky sales deals to streamline the way we shop. 2012 will surely be a year for the company to prove it is in this for the long haul (especially the ...

READ MORE

Clients Asking Agencies to be Cost Efficient

Posted: Apr 3, 2012 12:00am ET BY Bill Duggan

ANA recently fielded the sixth edition of our “Recession Survey,” a survey initiated in the depths of the recession in 2008 to understand how the economic atmosphere is affecting client-side marketers.

READ MORE

Global Marketing: Understanding a Country’s Unique Cultures

Posted: Mar 29, 2012 12:00am ET BY Ken Beaulieu

This is part two of my recent interview with Chris Burggraeve, chief marketing officer at Anheuser-Busch InBev and president of the World Federation of Advertisers. In part one, Chris explained the importance of understanding the strengths of your competitors in each market, and how AB In-Bev’s “Way of Marketing” creates sustainable brand health. Here, he shares his thoughts on overcoming th ...

READ MORE

New ANA Recession Survey Results

Posted: Mar 28, 2012 12:00am ET BY Bill Duggan

ANA recently fielded the sixth edition of our “Recession Survey,” a survey initiated in the depths of the recession in 2008 to understand how the economic atmosphere is affecting client-side marketers.

READ MORE

A Bigger Small World

Posted: Mar 23, 2012 12:00am ET BY Bill Duggan

Last week ANA and WFA (World Federation of Advertisers) partnered together for the first time on a Global Marketing Conference. In prepping for the event, I uncovered some simple, yet very interesting, population facts.

READ MORE

Get Pinterested

Posted: Mar 20, 2012 12:00am ET BY Caitlin Nitz, Knowledge & Research Specialist

What is Pinterest? It’s virtual scrapbooking or bookmarking. You “pin” images on virtual “boards” with themes such as art, fashion, and of course, wedding planning (this is apparently a very popular board theme, regardless of whether or not you are engaged).

READ MORE

Everything is Brand

Posted: Mar 12, 2012 12:00am ET BY Bill Duggan

One of my daughters is in her high school band. An annual fund raising activity for the band is the sale of citrus—those grapefruits and oranges are just delicious. When our delivery arrived recently I found it curious that a box of oranges was labeled “California Navels” and included an outline of the state of Florida with the initials LBG. California oranges from Florida?

READ MORE