Marketing Maestros
You Don't Need a Weatherman
Posted: Sep 11, 2014 11:00am ET BY Andrew EitelbachConsumer dependence on multiple devices is creating a key opportunity for marketers who can effectively harness a cross-screen marketing strategy. The latest issue of ANA Magazine Spotlight looks at what cross-screen is, who is doing it, how to incorporate it into your marketing mix, and more.
READ MOREPeople with Disabilities – The Last Hidden Demographic
Posted: Sep 4, 2014 10:30am ET BY Bill DugganANA's Bill Duggan speaks to the recognition of people with disabilities in the ANA Multicultural Excellence Awards and Multicultural & Diversity Conference.
READ MOREHispanic Agencies Leading Total Market Work
Posted: Aug 29, 2014 11:00am ET BY Bill DugganANA's Bill Duggan looks at the role Hispanic agencies, and the Association of Hispanic Advertising Agencies in particular, in understanding Total Market.
READ MOREIce Bucket Challenge – Insights for Marketers
Posted: Aug 25, 2014 11:30am ET BY Bill DugganANA's Bill Duggan shares lessons marketers can learn from the success of the #IceBucketChallenge campaign to raise awareness for ALS.
READ MORERecap: Integrated Marketing Members-Only Conference
Posted: Aug 21, 2014 1:00pm ET BY Jesse Feldman, senior manager of content strategy and partnershipsANA's Jesse Feldman provides a recap of the ANA's latest Integrated Marketing Members-Only Conference, held at the Heinz Field in Pittsburgh.
READ MOREProgrammatic Media Buying, Lifting the Veil
Posted: Aug 14, 2014 11:00am ET BY Andrew EitelbachProgrammatic Media Buying is still not well understood by marketers. The latest issue of ANA Magazine Spotlight aims to shine a light on the subject and clear up some of the confusion.
READ MOREMulticultural Marketing Is More Important than Ever
Posted: Aug 6, 2014 11:00am ET BY Andrew EitelbachA new training seminar form the ANA School of Marketing that focuses on how to effectively reach multicultural audiences.
READ MOREAdvertising Transparency – Let the Buyer Beware
Posted: Jul 30, 2014 10:00am ET BY Bill DugganANA's Bill Duggan shares insights on agency trading desk transparency, which is one of marketers’ biggest concerns about media buying.
READ MORE75 Percent of Office Workers Do This
Posted: Jul 29, 2014 11:00am ET BY Jesse Feldman, senior manager of content strategy and partnershipsANA's Jesse Feldman explains the benefit of participating in an ANA webinar and shares some insights from previous webinars.
READ MOREIndustry Study of Advertising Bot Fraud Announced!
Posted: Jul 14, 2014 10:51am ET BY Bill DugganANA and online fraud detection firm White Ops have announced a joint research initiative to determine the level of bot fraud occurring across the digital advertising industry and provide actionable data and insights which marketers can use to reduce bot fraud in their future campaigns.
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