Marketing Maestros
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Staying Ahead of the Curve with Geoff Ramsey of eMarketer
Posted: Apr 11, 2017 3:00pm ET BY Ryan DingereMarketer's Geoff Ramsey shares his thoughts on how marketing has changed and what marketers must do to stay ahead of the curve.
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Marketing That Matters
Posted: Apr 3, 2017 12:00am ET BY Michael Brenner, author of The Content FormulaFour steps marketing leaders can take to drive change for their company, their career, and their customers.
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Has Indirect Procurement Earned a Seat at the Curriculum Table?
Posted: Mar 27, 2017 10:00am ET BY Mary Ann Brennan, ANA AFM Committee chair, West Coast chapterCould education be a key contributor to the challenge in finding procurement talent?
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Statement from ANA CEO on Suspending Advertising on YouTube
Posted: Mar 24, 2017 3:00pm ETBob Liodice, CEO of the ANA, has issued a statement in response to press inquiries about marketers who have recently suspended advertising on Google’s YouTube website.
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Walled Gardens are Blind Spots
Posted: Mar 23, 2017 11:00am ET BY Bill DugganANA members weigh in on the move toward independent audits of large digital media enterprises by the Media Rating Council.
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C-level blogging: 7 tips for successfully using a ghostwriter
Posted: Mar 20, 2017 12:00pm ET BY Nicole Sommerfeld, VP of strategy and programs at TDA GroupBlogging can be time-consuming, especially for C-suite execs. Here are 7 tips to effectively use a ghostwriter to get your message out.
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ANA Members on Walled Gardens
Posted: Mar 17, 2017 12:00am ET BY Bill DugganANA members show significant support for independent audits of large digital enterprises.
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Who’s Ready to Lead Change in Marketing?
Posted: Mar 16, 2017 10:00am ET BY George Stenitzer, Founder, Crystal Clear CommunicationsHow do you find a change agent? Look for these four behaviors.
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13 Takeaways from #ANAMedia
Posted: Mar 3, 2017 2:00pm ET BY Bill DugganThirteen quick takeaways from the general session speakers at #ANAMedia.
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My Favorite ANA Conference
Posted: Mar 1, 2017 12:30pm ET BY Bill DugganANA's Bill Duggan explains why he enjoys the ANA Advertising Financial Management Conference.
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