Marketing Maestros
Branding Insights from College Road Trips
Posted: Feb 24, 2014 10:00am ET BY Bill DugganAhead of the 2014 ANA Brand Masters Conference, ANA's Bill Duggan shares branding insights from his recent college road trips, giving examples of colleges that are setting themselves apart in ways that are also applicable to brands.
READ MOREAdvertising’s Transparency Crisis
Posted: Feb 21, 2014 10:00am ET BY Bill DugganANA's Bill Duggan weighs in on the industry's transparency crisis, outlining the scale of the problem, contributing factors, and the ultimate fallout that could occur among marketers, their agencies, and the media.
READ MOREFor Commercial Ratings – Specific is Better than Average
Posted: Feb 13, 2014 10:30am ET BY Bill DugganANA's Bill Duggan compares the individual Super Bowl ad ratings of Kantar Media and Rentrak to show the value of brand-specific commercial ratings.
READ MORETechnologies from CES to Improve TV Audience Measurement
Posted: Feb 5, 2014 11:00am ET BY Bill DugganANA's Bill Duggan reiterates some of the technology on display and CES 2014 and encourages TV audience measurement companies to figure out ways to use these technologies to improve TV audience measurement.
READ MOREANA Connection at Super Bowl Gospel Celebration
Posted: Feb 3, 2014 12:00pm ET BY Bill DugganANA's Bill Duggan recaps the Super Bowl Gospel Celebration held in NYC Jan. 31.
READ MOREFarewell to 4A's TV Production Cost Survey
Posted: Jan 29, 2014 10:00am ET BY Bill DugganFollowing the announcement that the 4A's will no longer publish their "Television Production Cost Survey," ANA's Bill Duggan reflects on the changing state of advertisements and advertising platforms.
READ MOREWhat I Learned in London at the WFA Sourcing Forum
Posted: Jan 27, 2014 12:00pm ET BY Bill DugganANA's Bill Duggan shares some key takeaways from the WFA Sourcing Forum in London
READ MOREAttend Super Bowl Gospel Celebration – January 31 in NYC
Posted: Jan 24, 2014 10:00am ET BY Bill DugganANA's Bill Duggan promotes the Super Bowl Gospel celebration in NYC, Jan. 31 whose fundraiser proceeds will go to ANA member St. Jude Children's Research Hospital.
READ MORECES Highlights
Posted: Jan 13, 2014 11:00am ET BY Bill DugganANA's Bill Duggan shares highlights from the 2014 CES in Las Vegas. Of particular note were wearable technology, curved TVs and phones, 4K television, and connected homes and cars.
READ MOREThe Connected Home at CES
Posted: Jan 10, 2014 2:00pm ET BY Bill DugganIn his first blog of 2014, ANA's Bill Duggan explains the idea of the "connected home" as presented to a panel at Scripps Pavilion at CES
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