Marketing Maestros
Catchy Jingles and Theme Songs
Posted: Jun 26, 2014 2:00pm ET BY Jesse Feldman, senior manager of content strategy and partnershipsThe ANA's Jesse Feldman shares some of the most recently added content to the Marketing Knowledge Center.
READ MOREANA at CES 2015!
Posted: Jun 11, 2014 10:51am ET BY Bill DugganIn this blog, ANA's Bill Duggan announces that ANA will be a part of "C Space" at the 2015 Consumer Electronics Show.
READ MOREWhat B2B Marketers Can Teach the Rest of Us!
Posted: Jun 10, 2014 11:00am ET BY Bill DugganIn this blog, ANA's Bill Duggan discusses his key findings at the BMA Conference.
READ MOREWhat’s New at the MKC?
Posted: Jun 4, 2014 2:30pm ET BY Jesse Feldman, senior manager of content strategy and partnershipsANA's Jesse Feldman explains some recent changes to the Marketing Knowledge Center.
READ MOREThe Case For Media Procurement
Posted: May 20, 2014 11:00am ET BY Bill DugganIn this blog, ANA's Bill Duggan emphasizes the need for procurement professionals to focus on media and makes a case for media procurement.
READ MOREYou don’t know what you don’t know: More marketers worry about media buying transparency
Posted: May 15, 2014 10:00am ETANA's Bill Duggan summarizes the implications the current media transparency crisis has on marketers.
READ MOREMetrics & Procurement
Posted: May 7, 2014 3:00pm ET BY Bill DugganANA's Bill Duggan shares more key findings from the recently released white paper "Optimizing the Procurement & Marketing Relationship."
READ MOREIs On-the-Job Training Enough?
Posted: May 7, 2014 11:00am ET BY Jesse Feldman, senior manager of content strategy and partnershipsThe ANA and EffectiveBrands are in the process of releasing results from the Marketing2020 survey. ANA's Jesse Feldman shares how to get access to these insights.
READ MOREInsights from Day 2 of AFM
Posted: May 6, 2014 1:30pm ET BY Constantine von HoffmanConstantine Von Hoffman, editor of ANA Magazine, shares insights from Rishad Tobaccowala, chair of DigitasLBI and Razorfish and speaker at the 2014 Advertising Financial Management Conference.
READ MOREAFM Conference Off to a Great Start
Posted: May 5, 2014 2:00pm ET BY Constantine von HoffmanConstantine Von Hoffman, editor of ANA Magazine, recaps the first session of the ANA's Advertising Financial Management Conference.
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