Marketing Maestros

  • How PepsiCo Brought Content In-House

    Posted: Jan 12, 2017 1:00pm ET BY Molly Knol

    PepsiCo's in-house content creation studio is helping the company stand out among the competition.

  • Transparency, Fraud, Programmatic, Data, & Agency Relationships

    Posted: Jan 4, 2017 12:00am ET BY Bill Duggan

    Five issues that were on the top of the agenda for marketers last year – transparency, fraud, programmatic, data, and agency relationships – will continue to be urgent issues in 2017. As we kick-off a new year, marketers would find it helpful to reflect back on ANA positions on these issues.