Marketing Maestros
The Case For Media Procurement
Posted: May 20, 2014 11:00am ET BY Bill DugganIn this blog, ANA's Bill Duggan emphasizes the need for procurement professionals to focus on media and makes a case for media procurement.
READ MOREMetrics & Procurement
Posted: May 7, 2014 3:00pm ET BY Bill DugganANA's Bill Duggan shares more key findings from the recently released white paper "Optimizing the Procurement & Marketing Relationship."
READ MOREIs On-the-Job Training Enough?
Posted: May 7, 2014 11:00am ET BY Jesse Feldman, senior manager of content strategy and partnershipsThe ANA and EffectiveBrands are in the process of releasing results from the Marketing2020 survey. ANA's Jesse Feldman shares how to get access to these insights.
READ MOREInsights from Day 2 of AFM
Posted: May 6, 2014 1:30pm ET BY Constantine von HoffmanConstantine Von Hoffman, editor of ANA Magazine, shares insights from Rishad Tobaccowala, chair of DigitasLBI and Razorfish and speaker at the 2014 Advertising Financial Management Conference.
READ MOREAFM Conference Off to a Great Start
Posted: May 5, 2014 2:00pm ET BY Constantine von HoffmanConstantine Von Hoffman, editor of ANA Magazine, recaps the first session of the ANA's Advertising Financial Management Conference.
READ MOREImproved Relationships between Marketing and Procurement
Posted: May 5, 2014 11:00am ET BY Bill DugganAccording to a new ANA survey, the relationship between marketing and procurement professionals has improved substantially. ANA's Bill Duggan shares why.
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