Marketing Maestros

  • Catchy Jingles and Theme Songs

    Posted: Jun 26, 2014 2:00pm ET BY Jesse Feldman, senior manager of content strategy and partnerships

    The ANA's Jesse Feldman shares some of the most recently added content to the Marketing Knowledge Center.

    READ MORE
  • ANA at CES 2015!

    Posted: Jun 11, 2014 10:51am ET BY Bill Duggan

    In this blog, ANA's Bill Duggan announces that ANA will be a part of "C Space" at the 2015 Consumer Electronics Show.

    READ MORE
  • What B2B Marketers Can Teach the Rest of Us!

    Posted: Jun 10, 2014 11:00am ET BY Bill Duggan

    In this blog, ANA's Bill Duggan discusses his key findings at the BMA Conference.

    READ MORE
  • What’s New at the MKC?

    Posted: Jun 4, 2014 2:30pm ET BY Jesse Feldman, senior manager of content strategy and partnerships

    ANA's Jesse Feldman explains some recent changes to the Marketing Knowledge Center.

    READ MORE
  • The Case For Media Procurement

    Posted: May 20, 2014 11:00am ET BY Bill Duggan

    In this blog, ANA's Bill Duggan emphasizes the need for procurement professionals to focus on media and makes a case for media procurement.

    READ MORE
  • Metrics & Procurement

    Posted: May 7, 2014 3:00pm ET BY Bill Duggan

    ANA's Bill Duggan shares more key findings from the recently released white paper "Optimizing the Procurement & Marketing Relationship."

    READ MORE
  • Is On-the-Job Training Enough?

    Posted: May 7, 2014 11:00am ET BY Jesse Feldman, senior manager of content strategy and partnerships

    The ANA and EffectiveBrands are in the process of releasing results from the Marketing2020 survey. ANA's Jesse Feldman shares how to get access to these insights.

    READ MORE
  • Insights from Day 2 of AFM

    Posted: May 6, 2014 1:30pm ET BY Constantine von Hoffman

    Constantine Von Hoffman, editor of ANA Magazine, shares insights from Rishad Tobaccowala, chair of DigitasLBI and Razorfish and speaker at the 2014 Advertising Financial Management Conference.

    READ MORE
  • AFM Conference Off to a Great Start

    Posted: May 5, 2014 2:00pm ET BY Constantine von Hoffman

    Constantine Von Hoffman, editor of ANA Magazine, recaps the first session of the ANA's Advertising Financial Management Conference.

    READ MORE
  • Improved Relationships between Marketing and Procurement

    Posted: May 5, 2014 11:00am ET BY Bill Duggan

    According to a new ANA survey, the relationship between marketing and procurement professionals has improved substantially. ANA's Bill Duggan shares why.

    READ MORE