Marketing Musings

Media Transparency Initiative

Posted: Jun 8, 2016 7:50am ET

In this video blog, ANA President and CEO Bob Liodice offers his initial thoughts on the media transparency study commissioned by the ANA.

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Fighting Digital Ad Fraud

Posted: Apr 28, 2016 2:30pm ET

In this video, ANA President and CEO Bob Liodice challenges marketers to actively participate in the fight against digital ad fraud.

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The FCC's Set Top Box Proposal is "Unacceptable"

Posted: Apr 27, 2016 11:00am ET

In this video, ANA President and CEO Bob Liodice explains why new potential legislation from the FCC is unacceptable to the advertising community.

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New Research on Brand Activation

Posted: Apr 25, 2016 1:00pm ET

In this video, ANA President and CEO Bob Liodice shares results from a groundbreaking new study on brand activation.

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An Update on Media Transparency

Posted: Aug 17, 2015 10:00am ET

In this video, ANA President and CEO Bob Liodice shares the tactics in place to address the issue of media transparency.

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An Update on Advertising Taxes

Posted: Jul 22, 2015 11:30am ET

ANA President and CEO Bob Liodice provides an update on the state of advertising tax legislation.

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Digital Fraud in Advertising

Posted: Jul 9, 2015 10:00am ET

In this latest video blog, ANA President and CEO Bob Liodice speaks on digital ad fraud.

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The Trouble with Ad Blocking

Posted: Jun 25, 2015 1:00pm ET

In this video, ANA President and CEO Bob Liodice speaks on the effect of ad blocking on advertisers.

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An Update on Viewability

Posted: Jun 16, 2015 9:00am ET

Viewability is the topic in this latest video blog from ANA President and CEO, Bob Liodice.

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Tax Legislation and the Ad Industry

Posted: May 26, 2015 11:00am ET

In this video, ANA President and CEO Bob Liodice speaks on tax legislation.

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