NYC Subways Will Now Travel on the Rail Wirelessly

August 4, 2010

By Cara Brooke Schultz

Do you look forward to your commute to the office solely because you can read a book and not be answering your boss's inquiries via email? Soon that is all going to change — a $200 million project is underway to bring mobile phone and Wi-Fi service to NYC's subway stations. An Australian mobile-infrastructure operator is footing the bill and took a majority stake in Transit Wireless LLC, the group of wireless and construction companies that was awarded the contract to bring Wi-Fi to the subways in 2007.

According to a Bloomberg article, "Transit Wireless will begin installing smoke detector-size antennas in six stations within the next two months...stations could be completed at a rate of 10 to 15 per month."

After the Wi-Fi is installed, subway riders will have mobile service on the platforms and parts of the tunnels. So what does this mean for advertisers?

Will companies expand and invest more in their mobile advertising and social media networks? Will the iPad become a key player for advertisers? What do you think?

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