New Ad Options on YouTube

December 2, 2010

By Cara Brooke Schultz

According to research conducted by Nieslen, American consumers allocate 33 percent of their weekly media time to online. Nielsen also found that overall online video usage was up from 2009. Recently YouTube launched two new advertising formats: the first option allows viewers to skip advertisements after the first five seconds.

The second option YouTube is implementing allows the viewers to select which advertisement they would prefer to watch. According to an article on, advertisers are embracing this new option because companies have more control over their advertising budget and can target their ads to their ideal consumer.

As an advertiser, how do you feel about these new options? Share your thoughts!

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