Integrated Marketing: Understanding the Need for Leadership

March 7, 2011

Year after year, marketers have struggled with this seemingly age-old question: What is integrated marketing, and how do we do it? More importantly, how do we do it well? I define integrated marketing as the ability to deliver a singular, refined message through multiple channels. Accomplishing this is no easy feat, however, because so many platforms are available and messaging gets lost in the shuffle.

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