Measurement: Finding Common Ground

March 18, 2011

Years ago we thought the birth of digital marketing would allow us the opportunity measure marketing data easily. What happened after was, through digital, we have accumulated a lot a data to measure but not necessarily the consensus we need to measure it well. It is this lack of accord that has distracted us from truly understanding the impact of our digital marketing efforts.

comments (1)

Susan Manning

March 30, 2011 7:20pm ET

Dear Bob,

Thank you for your message on the iab conference work on the digital measurement service.

It will help to have such standards and measurement.

Thank you for your interest.

Susan Manning

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