Guiding Responsible Online Behavioral Advertising

March 25, 2011

Over the years, privacy has been on top of consumer’s minds because of fears of identity theft and the corrupt use of private information. Recently, advertisers have been plagued with accusations of infringing on the privacy of online consumers. Since it is true that advertisers collect data from consumers shopping online, we have created the “Principles for Guiding Responsible Online Behavioral Advertising.”

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