It is not the strongest that survive

May 24, 2011

Charles Darwin is quoted as saying "It is not the strongest of the species that survive, nor the most intelligent, but the one most responsive to change."

How true - even more so today than when Mr. Darwin shared this insight with us.  Today we all, especially we marketers must adapt or die.   The role and value of marketing is still questioned.  The likelihood that we will have to go through a marketing reorganization every 24 to 30 months is still real.

How do you respond to change? 

Are you a chameleon - they are famous for their ability to change color, which they use as a form of communication, a response to temperature, light, and mood, as well as a defense against predators; 

Or a dinosaur - they roamed the earth for 160 million years dinosaurs, were the dominant terrestrial vertebrates yet they never managed to evolve bigger brain and bigger hands.  They remained idiots while their hands were practically useless (they couldn't even clap).  In the end they became extinct and mammals exploited their extinction.

Find ways to be responsive to change, look for learning and teaching moments that will give you a personal or competitive edge.

If you want suggestions on what paths to take to find those teaching moments - email us at ANA School of Marketing ( we can offer many, and a number won't cost you.












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