Managing Social Media Overload

August 25, 2011

By Sumitra Duncan

A recent New York Times article, "For the Plugged-In, Too Many Choices," examines the issue of social media overload. This issue is one that most of us can relate to, especially with the almost daily introduction of new social media options — such as the recently debuted Google+.

While some of us may drag our feet in trying out these new sites (whether it be because we find our use of Facebook and Twitter sufficient, or we simply don't have enough time or energy to devote to yet another site), eventually we feel pressure from friends (or blogs) to sign up in order to not miss out on the next best social media option. The New York Times cites early adopters of social networking sites as feeling fatigued, with one in every four and a half minutes of internet time being spent on a social networking website. Power users of many social sites link their posts and feeds so that they only have to visit one site to see what's happening on many sites all at once — thus cutting down on their time spent online, but without feeling disconnected from their network.

Do you also find yourself experiencing social media overload? What tools or tactics do you use to help manage your social media interactions?

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