‘Tis the Season

November 17, 2011

By Susan Burke

According to eMarketer, overall holiday spending in 2011 is set to drop compared to last year as a result of the down U.S. economy and the increasing costs of gas and food. However, online spending will increase during the holidays when compared to 2010 with eMarketer forecasting over $46 billion in projected sales. The period between Thanksgiving and Christmas has historically been a peak shopping season for retailers and consumers, but has some of the yearly holiday shopping madness started to grate on consumers' nerves, inspiring them to shop online?

Additionally, although some major retailers have announced plans to open their stores at midnight on Black Friday (the day after Thanksgiving) to give consumers a chance to get an early start on their holiday shopping, Nordstrom is taking a different approach and striking a chord with consumers.

What do you think? Does Nordstrom's stance make it a more attractive place to shop for a certain type of consumer? Will other retailers soon follow?

comments (1)

Caitlin Nitz

November 17, 2011 3:26pm ET

They are putting up Christmas decorations in the lobby of ANA headquarters as I type this. I agree with Nordstrom's preference of celebrating one holiday at a time. This definitely makes me look on their brand favorably.

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