December 12, 2011

By Caitlin Nitz, Knowledge & Research Specialist

When I told my friend about a school district in Colorado that sold ad space on its students' report cards she exclaimed, "That's OOC!"

For those of you unfamiliar with the latest slang, OOC is short for "out of control," which seems like a fitting description for some of today's bizarre OOH marketing locations.

It's hard to surprise us New Yorkers with crazy new places to put ads. We're used to advertisements on our buildings, cars, stairs, elevators, and even coffee cup wrappers. Chicagoans, it seems, are not as tolerant. There has been tremendous push-back by residents after the city of Chicago sold advertising space on the iconic Wabash Avenue Bridge. Bank of America paid $4,500 to the cash-strapped city to hang seven banners on the bridge for about a month. With the ads lamented as a "visual crime" and "commercial graffiti," companies need to be careful not to push the boundaries of out-of-home too far.

What's the craziest place you have seen an ad?

Want to learn more about OOH? Check out ANA's Insight Brief, "Out-of-Home Advertising: Reaching the Consumer Everywhere."

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