Expanding Industry Measurement: 3MS: Making Measurement Make Sense

April 25, 2012

Measurement is one of the areas that continues to confound the marketing community,largely because of disagreements overwhat should be measured and how to interpret the results, especially in the digital space.Bob Liodice, president and CEO of the ANA, explains how 3MS, an initiative involving the ANA, 4A's and the IAB, will substantially enhance digital measurement.

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