We’ve Seen the Future of Marketing, and It Looks Like 1871

November 8, 2012

By Caitlin Nitz, Knowledge & Research Specialist

Recently, ANA’s Integrated Marketing Committee, hosted by Spark Communications, took a tour of 1871 — a nonprofit space that provides offices and a community of lectures, classes, and support for tech startups. Located in the Merchandise Mart in Chicago, this modern and inspirational space is home to designers, coders, and entrepreneurs hoping to create the next Facebook, Instagram, or OpenTable.

ANA members got a sneak peek inside two startups relevant to the marketing industry, AdYapper and SimpleRelevance:

  •  AdYapper turns display ads into a chance for social engagement by letting viewers “yap” about ads and either “love” or “hate” them with a simple click.
  • Tired of watching brands do a terrible job using email to connect with consumers, SimpleRelevance developed a fast and easy way for marketers to personalize web communications by combining their customer data with third party intelligence.

Named for the spirit of innovation ushered in after the Great Chicago Fire of 1871, this tech startup space is one of many popping up around the country. While most of the companies within its walls will fail, 1871 could just birth the next great marketing tool.

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