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Highlights from ANA Brand Masters Conference

April 22, 2013

By Marni Gordon, vice president of committees and conferences, ANA

ANA is well known for its fall “Masters of Marketing” Conference, which features terrific content and prominent speakers, including many leading CMOs and other marketing thought leaders. This year we held our first annual ANA Brand Masters Conference which was a very special intimate springtime companion to the Masters of Marketing.  This first-time event was SOLD OUT and more than 320 people were in attendance.

Key takeaways from the conference were:

My colleague, Bill Duggan, has posted a blog on additional insights from the conference around one of the recurring themes -- the critical role employees play in brand building.

The 2014 ANA Brand Masters Conference will be March 19 to 21 in Hollywood, Fla.  Mark your calendars now and I look forward to seeing you there!!!!

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