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Highlights from ANA Television Upfront Survey

May 8, 2013

By Marni Gordon, vice president of committees and conferences, ANA

ANA has just released the results of our 2013-14 National Television Upfront Survey.  The objective is to better understand this year’s National Television Upfront marketplace from the client-side marketer perspective.   This survey was fielded to a select group of ANA Committee Members and those who have direct oversight of media negotiations were encouraged to complete this survey.

Key highlights:

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