Congratulations to the 2013 Multicultural Excellence Award Category Winners

September 24, 2013

By Yasmin Melendez, director of committees and conferences, ANA

In a previous blog post I wrote about the key insights from the Multicultural Excellence Award judging session; where 15 ANA members from various industries reviewed over 185 entries submitted for the Multicultural Excellence Awards. The Multicultural Excellence Awards recognize the outstanding work being done in the areas of African-American, Asian, Hispanic and LGBT advertising. This year’s takeaways included:

  • Senior Management Support Matters 
  • Execution Counts More Than Budgets
  • Multicultural Marketing Goes Beyond Color
  • The Void of Luxury Brand Advertisers
  • "Total Market" Can Go Awry

On November 4th, the grand prize winners in each category will be announced at a ceremony during the ANA Multicultural Marketing & Diversity Conference at the J.W. Marriott in Los Angeles, CA.  Congratulations to this year’s category winners!

Asian Category                   

  • AT&T Mobility, interTrend Communications
  • Marine Corps Recruiting Command, Uniworld Group
  • Wells Fargo, DAE Advertising

African-American Category                           

  • Chrysler 300 (Chrysler, LLC), GlobalHue
  • Miller Lite (MillerCoors), commonground
  • Walmart, Liquid Soul

Digital Media Category                   

  • Lucky Charms (General Mills), Inc., McCann New York
  • Marine Corps Recruiting Command, Uniworld Group
  • Tide (Procter & Gamble), Burrell Communications Group

General Market Category                               

  • Jeep OSR (Chrysler, LLC), GlobalHue
  • Cheerios (General Mills), Inc., Saatchi & Saatchi
  • Wells Fargo, Acento Advertising, Muse, UM/MRM, DDB

Hispanic Category                              

  • Got Milk (California Milk Processor Board), Grupo Gallegos
  • Got Milk (California Milk Processor Board), Grupo Gallegos
  • PAMPERS (Procter & Gamble), Conill Advertising

LGBT Category                    

  • Allstate Insurance Company, Leo Burnett
  • American Express Company, Grand Central Marketing
  • Lucky Charms (General Mills), Inc., McCann New York

Print Category                    

  • City Year, Inc., Allen & Gerritsen
  • Indio Beer (Heineken USA), iNSPIRE!
  • U.S. Bank, Globalworks

Radio Category                   

  • Tecate (Heineken USA), iNSPIRE!
  • Obama for America, DOVE Marketing

Significant Results Category                          

  • Lucky Charms (General Mills), Inc., McCann New York
  • Miller Lite (MillerCoors), commonground
  • Toyota Avalon (Toyota), Burrell Communications

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