A New Year, a New Magazine

January 8, 2015

By Andrew Eitelbach

ANA MagazineToday we launch a reimagined publication, ANA. Filled with trending topics, pertinent stats and charts, relevant news, marketing best practices, expert advice, and insight from some of the industry's most notable marketers, this monthly magazine offers a wealth of information in a fun and approachable way. And because it's digital, we can offer video, social sharing options, and a number of other interactive elements to enrich the reading experience. 

In each issue, we'll have a dedicated special section where ANA Thought Leadership partners offer expert-level insights on the topics they know best. In our inaugural issue, Lippincott examines the catalysts that energize brands and accelerate growth. 

Our cover story on developing an effective content marketing strategy looks to Kraft Foods, Charles Schwab, and Rust-Oleum as examples, with additional advice and perspective from agency professionals and industry leaders. 

Other stories in this issue include Microsoft's new Instagram account, a Q&A with Heineken's Ron Amram, the numbers behind Budweiser's "Puppy Love" spot, what the new Congress will mean for the marketing industry, and much more.

Take a look, and let us know what you think. You can leave a comment on this blog post, send me an email at aeitelbach@ana.net, or connect with us on Facebook or Twitter. We'd love to get your feedback.  

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