During Super Bowl, All Eyes are on Football and Advertising

February 2, 2015

The Super Bowl is the one time of year when advertising truly dominates the news headlines and people spend a good deal of time talking about the best and most controversial ads. Excitement around creative advertisements was at an all-time high at the end of last week. Time covered which ads continue to make it into the hall of fame, with Volkswagen’s 2011 commercial reaching 61 million views on YouTube even after it aired. Slate compiled 48 years of their favorite Super Bowl ads, and Marketplace is looking forward to the naming of this year’s Super Bowl MVC – Most Valuable Commercial.  

People often don’t think about the fact that advertising powers the Super Bowl and virtually every major media channel. People across the U.S. are able to enjoy the game for free on network TV because companies are spending money on advertising during the highly watched game to sell their products and services. Year after year, the Super Bowl is the most-watched program on TV. The 2014 Super Bowl drew an average of 111.3 million viewers. Those advertisements can have an incredible impact, and generate enormous interest as hundreds of millions of people tune into the game.

As all eyes are on advertising during the Super Bowl, this is an excellent moment to highlight why advertising is so important every day of the year in every state and locality in the U.S. According to a recent study by IHS Global Insight, Inc., by 2017, advertising will directly and indirectly foster $6.5 trillion in U.S. economic activity on an annual basis and help support 22.1 million U.S. jobs. Whoever wins the Super Bowl, advertising assures that America’s consumers and the U.S. economy are winners as well.  

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