Introducing B2B Marketer

February 2, 2015

By Urey Onuoha

Last week, we launched the inaugural issue of B2B Marketer, a strictly business-to-business publication from the ANA and BMA. Each issue of the magazine is dedicated to sharing best practices, case studies, interviews, and expert advice on B2B marketing. 

Our cover story for this first issue is an in-depth interview with Eduardo Conrado, chief marketing officer at Motorola and board member of both the ANA and the BMA. Find out how he has successfully pushed for collaboration between marketing and IT and his advice on best business practices here.

In our main feature, we look at the growth of mobile marketing in the B2B space, and share tips for marketers to consider before jumping into the mobile arena.

Finally, we explore a campaign that demonstrated Siemens USA’s expertise in implementing PLM solutions. Siemens partnered with Space X to provide PLM software that facilitated the launch of the latter’s Falcon 1 and Falcon 9 launch vehicles and its Dragon Space Capsule. The success of this partnership formed the basis for the campaign, as explained in this case study.

Also in this issue, we look at the secrets of great content marketers, the blind spots blocking the path to marketing’s full potential, and the importance of a social brand identity statement, and share insights from Cisco’s CMO Blair Christie on the company’s focus on the people who bring the brand to life.

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