Same Project, Different Tools

July 14, 2015

By Andrew Eitelbach

Tomorrow marks the first day of the ANA Digital and Social Media Conference, a three-day event featuring speakers from brands like Nissan, GE, and Mondelēz. No doubt the time will be packed with insights and compelling case studies, but don’t get distracted by the bells and whistles of technology and misunderstand the main point — success on social is not about using the latest tools and platforms to stay up to date, it’s about truly knowing your consumer audience and understanding how best to connect with them.

The essence of digital and social marketing is the same as every other form of marketing — delivering a brand message that rings true with consumers and compels them to convert. That’s the key message behind this month’s cover story in ANA magazine too. “Putting It All Together” discusses what it takes for brands to engage the sometimes-elusive, always-empowered DIY consumer. With insights from E*TRADE, Nutrisystem, and Ace Hardware, it’s a must read.
Also in this issue, written specifically with ANA Digital and Social Media Conference goers in mind, are the core tenets of effective digital advertising, written by MasterCard’s J. R. Badian
I’ll be in attendance at the conference, live-tweeting from the ANA’s handle, @ANAMarketers. Follow the action and use the conference hashtag #ANADigital to participate in the conversation.
I hope to see you there. 

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