Science Is Cool…Honest!

August 11, 2015

By Urey Onuoha

At first glance, Hank Green and Emerson don’t have much in common. One is a YouTube star, the other a venerable electric company. But they actually share a similar goal: a love of science and the promotion of STEM (Science, Technology, Engineering, and Math) programs. And Green, star of Vlog Brothers and SciShow, has partnered with Emerson on its “Consider It Solved” campaign. This partnership is just one of the ways Emerson is trying to make science cool and appeal to the younger audience that will make up its future employees and customers. In our cover story, “Raising the Cool Factor,” we talk to Kathy Button Bell, CMO at Emerson about all the company’s efforts on this front and her personal push for women in tech.

Also in this issue:

  • In the first issue since he took over as chair of the BMA Advisory Board, Howard Sherman explains why it’s a great time to be a marketer.
  • A look at how digital data helps Travelers reach customers and insights on content marketing for B-to-B.
  • We look at how three B2 Award winners, Aon, gyro, and PJA advertising + marketing, rose to the top to win one of the most prestigious business marketing awards.
  • Here’s how animated storytelling helped PwC raise awareness of its services.

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