A New Reality, Virtually Here

February 11, 2016

By Andrew Eitelbach

It may seem right up there with flying cars and emotion-feeling robots, but virtual reality is here. The highly immersive medium is captivating those who try it (just check out this grandmother) and innovative brands are quickly seeing the value.

With MINI USA, The North Face, and GE all creating branded VR content in the past year, and a range of VR headsets ready to hit the market in the next few months, 2016 will be the year VR goes mainstream. Will it also become the next step in content marketing? Read the cover story of this month’s ANA magazine to learn more.

Also in this month’s complimentary issue:

Plus, don’t miss this month’s special section from partner MediaLink, discussing strategies for pulling innovation out of a chaotic market.

(The flying car, incidentally, may be quick on VR’s heels.)

Let me know what you think of this month’s issue. Sign in to leave a comment on this blog post or send me an email: aeitelbach@ana.net.


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