Shaping the Future of Advertising at the 2016 ANA Advertising Law & Public Policy Conference

March 3, 2016

We suddenly have reached a major technological, regulatory, and legal inflection point. Technologies and devices that were unimaginable less than a decade ago now are playing a profound role in our daily lives. The legal, regulatory, and self-regulatory framework created for an analog world is struggling mightily to catch up to today’s realities. We now have to grapple with 21st century algorithms used in programmatic buying, challenges posed by digital piracy and non-human bot traffic, standards for viewability in digital media, regulatory scrutiny of native advertising, cross-border safe harbors, and much more.

This year’s ANA Advertising Law & Public Policy Conference, held April 6-7 in Chicago, will bring together industry leaders and important regulators for an in-depth look at these and many other key concerns for advertisers and policymakers. Now in its 12th year, the conference will feature keynotes from Illinois Attorney General Lisa Madigan and FTC Bureau of Consumer Protection Director Jessica Rich. In addition, there will be discussions on fighting criminal activity in internet marketing, evolving consumer privacy for a cross-everything ecosystem, advertisers as content producers and social engagers, ad blocking, the new  SAG-AFTRA commercials contract, TCPA class actions, national and international self-regulation, and multiple global advertising perspectives. I also will be discussing what will happen in 2016 on tax reform and ad deductions, online privacy and data security, the potential impact of changes at the Supreme Court, as well as the impending major changes in Congress and the White House.  

Over the course of the two-day conference, sessions will feature prominent industry and regulatory leaders on panels in moderated discussions and breakout sessions, all touching on developments to the legal side of media and advertising.

As the only event that explores the unique nexus between advertising law and public policy, it is a must-attend event for the advertising industry and our colleagues in the legal and regulatory spheres. Please join us as we work to keep pace with an ever changing technological and policy landscape. We encourage all who are interested in the intersection of law and technology to attend the conference, interchange ideas, network, and help shape the future of how we communicate to consumers and each other in the decades ahead.

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