A New Reading Experience for ANA Publications

July 22, 2016

By Andrew Eitelbach

This week we rolled out an enhanced reading experience for the digital versions of the ANA's publications. Our previous digital formats for ANA, B2B Marketer, and Activate magazines merely replicated the print versions on screen. A good start for providing the content online, but the platform we used was not optimized for mobile and some members found it awkward to use on screens of any size. An external component of our website, the experience left readers stranded from the rest of what the ANA has to offer and was not ideal. So, we have moved on.

Welcome to the ANA Newsstand. A new section of the ANA website, ANA Newsstand collects all our publication content together and makes it available in a mobile friendly, easy-to-use format that matches the experience of the ANA's Marketing Knowledge Center. Articles are now easier to find, easier to read, and easier to share on social media. What's more, articles can now make use of embeddable video, links to more information, PDF downloads of the articles as well as full issues, and, for those signed into the website, the ability to add comments.

Accessible through the Insights tab along the website's top navigation bar (or directly at ana.net/newsstand), ANA Newsstand will give users editor's picks, a mix of all our editorial content in chronological order, and access to channel-specific pages for each of our publications — plus a collection of partner-contributed and original content in the Industry Insights section. Each story links to related content and relevant events to make your time on the website as engaging and enlightening as possible.

I invite you to explore the new ANA Newsstand — including the cover story from the latest issue of ANA magazine, on injecting the brand into every stage of the purchase funnel — and let me know what you think of the new reading experience.

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