The Fight Against the FCC’s Privacy Regulation Continues

October 25, 2016

For the past several months, ANA has been working extensively to protect the internet ecosystem and online economy from an overly-restrictive privacy proposal put forward by the Federal Communications Commission (FCC). The FCC’s plan, which is up for a vote on October 27, would severely harm digital marketers that collect and use data the FCC claims is “sensitive.” The FCC’s definition of “sensitive” data is an unprecedented overly broad departure from the current privacy definitions that are enforced by the Federal Trade Commission (FTC). It would treat all browser and app use history as sensitive, however innocuous the information was, and require opt-in consent.

In order to protect consumers’ and advertisers’ mutual interest in preserving an effective internet marketplace, ANA and our industry partners – including the American Advertising Federation (AAF), the American Association of Advertising Agencies (4A’s), the Direct Marketing Association (DMA), the Interactive Advertising Bureau (IAB), and the Network Advertising Initiative (NAI) – filed an ex parte notice with the FCC emphasizing the importance of data-driven online commerce and advertising to the growth of the internet economy. As the vote on this proposal nears, we will continue fighting to make sure advertisers’ legitimate concerns about preserving the ability to reach consumers efficiently while protecting adequate privacy needs are acknowledged and addressed by the Commission.

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