Vikki Rohrer of Ford to Chair 2017 ANA Advertising Financial Management Conference

January 23, 2017

By Bill Duggan

The ANA is very pleased to announce that Vikki Rohrer, global agency finance manager at Ford Motor Company, will chair the 2017 Advertising Financial Management Conference.

Vikki has been involved with the ANA Advertising Financial Management Committee for some time and has been a regular attendee at the annual conference since 2007. In her role as global agency finance manager, Vikki is part of a cross-functional group known as the Global Advertising Management Team. She provides counsel in all advertising agency relationship matters regarding compensation, policies and procedures, best practices, and industry trends. Her team serves as the subject matter experts and single point of advertising agency negotiations for the company.  

Vikki joins a long list of industry leaders who have chaired the conference (companies noted below were the companies at the time each individual chaired): 

  • 2016: Tracy Allery, Hershey and Antonio Humphreys, Adobe
  • 2015: Kate Short, Nestlé USA and Sean Dowd, Intel
  • 2014: Terri Burns, Aflac and Sal Vitale, J&J
  • 2013: Mary Ann Brennan, Mattel
  • 2012: Sopan Shah, Nestlé USA
  • 2011: Brett Colbert, Anheuser-Busch InBev
  • 2010: Jim Akers, Pfizer
  • 2009: Alma McClain-Williams, Microsoft
  • 2008: Richard DelCore, Procter & Gamble
  • 2007: Hiten Patel, Amgen Inc.
  • 2006: Kimberly Courtney, Coors Brewing Co.
  • 2005: Mike Thyen, Eli Lilly & Co.
  • 2004: Todd Robinson, Procter & Gamble
  • 2003: Francisco Escobar, Texas Instruments
  • 2002: Arthur Stickley, General Mills
  • 2001: Susan Markowicz, Ford Motor Co.
  • 2000: Sherry Ulsh, Burger King 

This year’s conference is May 23 to 26 in San Diego — a new location and later time.  The agenda is building and can be found here.

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