5 Straightforward Tactics Marketers Can Use to Streamline Their Business

March 12, 2018

By Brina Mayfair

Maslowski Marcin/Shutterstock.com


Productivity is one of the key components of successful marketing. Waste time and energy and it can cost the business customers and profits. Being productive in this technology-driven environment is tough, especially when there are so many different hats marketers have to wear. Not only do they have to stay abreast of what's trending online, they have to be well-versed in all the emerging technologies that can reach potential customers.

When it comes to boosting productivity, marketers have to meld the old with the new. There are tried-and-tested strategies that remain relevant today, but there are also new digital tricks of the trade. Combining them will ensure that you increase your productivity and take your marketing strategy to the next level. Here are five new tricks to try:


1. Target Your Market Based on Real Data

Time is money and that's particularly true of a marketer trying to get the word out to the masses. One way to save time is to target your marketing similar to how salespeople go after would-be clients: figure out which customer segment is spending the most and go after those people instead of doing a blast campaign.

Targeting can also be used for different messaging. If you're running a sale or promotion, you'll want to use it as a way to land new customers. But, at the same time, you want to make sure that you're rewarding your existing ones. If the promo is only for new customers, you don't want existing ones to cry foul. By targeting your marketing messages toward specific groups, even within your customer base, it can reduce time spent on shot-in-the-dark campaigns, thereby enhancing your productivity.


2. Get the Most out of All Your Content

Content is king in this digital era where studies prove that people spend hours online and on social media reading it, sharing it, and, most importantly, clicking on it. Those clicks can translate into sales. But creating that content takes time and costs money.

An effective way to boost productivity is to get the most bang for your buck out of content. That means not only creating articles, infographics, videos, and visuals that are compelling and potentially viral, but that are also SEO optimized. If your content is not able to be found on Google, it might as well be invisible.


3. Get Repetitive with Your Marketing

Many marketers juggle several customers at one time, which means that they're often reinventing the wheel based on the needs of their different clients. But doing that can be time-wasting and profit-sapping. A surefire way to reduce the costs and get the work done in a more efficient manner is to create processes that can be repeated over and over.

Let's say a lot of your time is spent creating websites for small businesses. While one client may be a dry cleaner and the other a landscaper, you can create a website template for both. The content will be different, but the layout remains the same. That will free up time for working on messaging and marketing. Same goes for social media and print campaigns. If you spend the time upfront and create repetitive processes, it can go a long way in boosting productivity down the road.


4. Apps Make Work More Productive

A marketer's day isn't spent only getting the word out about the latest and greatest from their client or company. They have back-office functions that they have to handle and that is where technology can come in. The proliferation of smartphones has ushered in the era of mobile apps helping consumers do just about everything.

For small- and large-sized businesses, there is a slew of productivity-enhancing apps — some free, others that will cost money — that turbocharge a marketer's business. There are apps to make lists, remind you of important meetings and dates, and that can help your team collaborate on the fly. Choosing mobile apps that are easy to use and get the job done can go a long way toward freeing you up to land new business.


5. Take a Look Back at What Worked

One of the worst things any marketer can do is run a campaign and then forget about it, not giving any thought to the results. Measuring your campaign, be it online or in traditional media is imperative to boosting productivity and increasing business. Without knowing if something worked or not, you won't know if your time can be better spent elsewhere or if your campaign needs to be completely overhauled.

Technology can play a role in that as well. There are free and paid services that will track your campaigns online for you and provide analytics on everything from who visited the website to which demographics chose to make a purchase. Armed with that data you can improve upon your campaigns, ensuring that you're not throwing precious time and money at something that doesn't work.


Brina Mayfair is a marketing consultant, specializing in small business strategy. Having this focus has allowed her to help owners become experts in their fields, often going from small start-up to a midsize company in a very short amount of time.


The views and opinions expressed in Marketing Maestros are solely those of the contributor and do not necessarily reflect the official position of the ANA or imply endorsement from the ANA.

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