Bank of America's John von Brachel to Co-Chair 2018 ANA Brand Activation Conference

March 29, 2018

By Mike Kaufman

Courtesy of Bank of America


The ANA is pleased to have John von Brachel, SVP and content marketing executive at Bank of America, co-chair the 2018 ANA Brand Activation Conference. The other distinguished co-chairs this year include Nick Jones, EVP at Geometry Global and John Kiker, SVP and director of client leadership and business development at The Integer Group.

The conference will take place April 16–18, in Chicago, Ill. John is also the co-chair of the ANA Content Marketing Committee, based in New York. He has more than 20 years of experience successfully leading companies in the areas of publishing, content creation, and content measurement.

John joins a long list of industry leaders who have chaired the ANA Brand Activation Conference (companies noted below were the companies at the time each individual chaired):

  • 2017: John Mount, The Coca-Cola Co. and Christy O'Pella, TPN
  • 2016: Jill Cress, Mastercard and Dan Belmont, The Marketing Arm
  • 2015: Linda Crowder, Peapod; Brian Kristofek, Upshot; and Laura Moser, Momentum
  • 2014: Debby Culbertson, McDonald's; Lena Lewis, Wrigley; Laura Janssen, Catapult; and Rob Pieper, The Marketing Store
  • 2013: Clint McClain, Walmart; Laura Keely, KCC; and Sheila Hartnett, OgilvyAction

This year's conference will cover the integrated use of brand activation disciplines in engaging, inspiring, and benefiting the brand value while driving specific consumer action and brand growth. The presentations will include elements of all of the pillars of brand activation, including influencer marketing, content marketing, shopper/retail marketing, experiential marketing, relationship marketing, and promotion marketing.

The 2018 ANA Brand Activation Conference will kick off with the 35th annual REGGIE Awards, honoring the winners in 24 different categories. Congrats to John, Nick, and John and I hope to see many of you in Chicago!

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