Charles Schwab's Tracy Avelar to Chair 2019 ANA Advertising Financial Management Conference

November 30, 2018

By Bill Duggan


The ANA is pleased to announce that Tracy Avelar, managing director of corporate vendor management at Charles Schwab, will chair the 2019 ANA Advertising Financial Management Conference. The conference is April 28–May 1, 2019 in Phoenix, Ariz.

Tracy leads the Marketing and HR Sourcing teams at Charles Schwab and oversees a "Deal Desk" team that focuses on lower dollar, lower risk contracts across the firm. With respect to Marketing, Tracy and her team are responsible for strategic sourcing and relationship management of advertising agencies, media buying, production, public relations, events, marketing research, and sponsorships contracts. In her role with Schwab she also works to mature sourcing and procurement policies and drive efficiencies across the broader Corporate Vendor Management team. Tracy has been an active member of the ANA for the past 10 years and is on the Advertising Financial Management Committee.

Tracy joins a long list of well-respected industry leaders who have chaired the ANA Advertising Financial Management Conference (companies noted below were the companies at the time each individual chaired):

2018: Jim Wallace, HP

2017: Vikki Rohrer, Ford Motor Company

2016: Tracy Allery, Hershey and Antonio Humphreys, Adobe

2015: Kate Short, Nestlé USA and Sean Dowd, Intel

2014: Terri Burns, Aflac and Sal Vitale, J&J

2013: Mary Ann Brennan, Mattel

2012: Sopan Shah, Nestlé USA

2011: Brett Colbert, Anheuser-Busch InBev

2010: Jim Akers, Pfizer

2009: Alma McClain-Williams, Microsoft

2008: Richard DelCore, Procter & Gamble

2007: Hiten Patel, Amgen Inc.

2006: Kimberly Courtney, Coors Brewing Company

2005: Mike Thyen, Eli Lilly & Company

2004: Todd Robinson, Procter & Gamble

2003: Francisco Escobar, Texas Instruments

2002: Arthur Stickley, General Mills

2001: Susan Markowicz, Ford Motor Company

2000: Sherry Ulsh, Burger King

Congrats to Tracy and we hope to see you in Arizona at the 2019 ANA Advertising Financial Management Conference.


Bill Duggan is a group EVP at the ANA.

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