California Lawmakers to "Clean Up" Sweeping Privacy Bill

Earlier this year the California State Legislature passed a sweeping new privacy bill, AB375, the California Consumer Privacy Act of 2018 (CCPA). Due to the extraordinarily quick nature of its introduction and passage (one week), there were many serious technical and substantive errors in the bill. These problems, if left uncorrected, will have substantial adverse impact on the advertising industry and seriously negatively impact consumers.

The drafters of the CCPA have agreed to work on a “clean up” bill, SB1121, which is currently pending in the California State Assembly. The Association of National Advertisers (ANA) is working diligently with the California Chamber of Commerce and other industry groups and member companies to respond proactively to this massive new law.

A detailed letter has been delivered to California State Senator Bill Dodd, who is the chief sponsor of SB1121. It logs our proposals and amendments to rectify serious drafting errors in order to create solutions to many of the parts of the bill that would be unworkable or impose major negative consequences. While ANA believes SB1121 is a step in the right direction, further more detailed legislation will be necessary to clarify and correct the many remaining substantive problems with the CCPA.