B2 Awards
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USPS: Drive Action to the Polls
B2 Awards August 12, 2021The United States Postal Service created the “Drive Action to the Polls” campaign to demonstrate how mail easily integrates with digital channels, and combating the misperception that mail is outdated or ineffective.
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Verizon 2020 Data Breach Investigation Report Program
B2 Awards August 12, 2021Verizon developed the 2020 Data Breach Investigation Report (DBIR) program to encourage less technical business leaders to engage with its report without compromising the data focus that made the study popular among experts.
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Video Marketing: Trelleborg SmartPort
B2 Awards August 12, 2021Trelleborg created an informative video to increase awareness of its port management technologies, capable of driving efficiencies, improving safety, and increasing ROI for ports and vessels.
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Vollrath Created a Premium Online Experience
B2 Awards August 12, 2021Vollrath created a best-in-class online experience, fully optimized for mobile and search engines, laying the groundwork for e-commerce functionality.
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We’re All In
B2 Awards August 12, 2021The Wisconsin Economic Development Corporation (WEDC) used the power of marketing to bring people, businesses, and communities together to fight the devastating impact of the pandemic.
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We’re All In for Small Business Saturday
B2 Awards August 12, 2021The Wisconsin Economic Development Corporation leveraged social channels to connect consumers to small businesses committed to safe practices, online services, and curbside offerings amid the pandemic.
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What Deloitte’s Back-to-School Study Showed
B2 Awards August 12, 2021The Deloitte back-to-school and back-to-college campaign focused on consumers and retailers in the U.S. Surveys targeted parents with at least one child attending school in grades K through 12 or heading to college; the overall campaign also targeted retailers nationwide.
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Zekelman Industries — Make It Here
B2 Awards August 12, 2021Zekelman created a personalized dimensional mailer for key audiences to remind people in the manufacturing sector of the real purpose of their work.
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2019 FIS Readiness Report
B2 Awards September 1, 2020FIS built a content marketing campaign around a report on the financial services industry.
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2019 New-to-Brand Direct Mail
B2 Awards September 1, 2020Phillips 66 undertook a campaign to convert gas station owners’ business and fuel supply.
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2020 Vision: Your Prescription For Success
B2 Awards September 1, 2020SmartVault adopted a content Marketing strategy to promote itself to potential customers in the accounting and finance sectors.
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5G Readiness Assessment Tool
B2 Awards September 1, 2020Verizon promoted 5G service to businesses with a tool that gave them personalized advice about how 5G could benefit them and how they could integrate their current technologies with it.
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ABM: The Complete Picture
B2 Awards September 1, 2020To generate sales meetings with customers, Broadridge used a video mailer that featured its Vice President and General Manager.
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Achieving Dramatic Earned Media Results for an Existing Property
B2 Awards September 1, 2020Deloitte promoted the expertise of its Technology, Media, and Telecommunications industry practice to media journalists.
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Active Fixed Income, Hiding in Plain Sight
B2 Awards September 1, 2020Vanguard set out to prove its expertise in active fund management to financial advisors and others involved in selecting financial products for clients.
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Assess to Progress
B2 Awards September 1, 2020The Educational Testing Service undertook a campaign to promote its offering in China, Vietnam, and Indonesia.
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Becoming "United. Inspired."
B2 Awards September 1, 2020Epiroc created a new company headquarters to promote a positive company culture and clarify its values.
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Boston Regional Marketing Campaign
B2 Awards September 1, 2020The Wells Fargo Boston Regional Marketing Campaign sought to engage financial decision makers, increase consideration, and drive acquisition.
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Brighthouse Financial Insights Panel
B2 Awards September 1, 2020To promote the expertise of its fledgling brand to financial advisors, Brighthouse Financial created a panel of behavioral economists, social anthropologists, futurists, and former successful advisors, who, together, offered insights on a variety of topics.
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Bringing to Life One Pentair
B2 Awards September 1, 2020Pentair migrated content from a host of sub-brand websites to form one united website for a newly consolidated brand.
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