B2 Awards

Let's Go
B2 Awards September 1, 2020
Corporate travel brand TripActions capitalized on out-of-home advertising by using catchy, cheeky messages posted throughout targeted transit systems.
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LinkedIn’s Social-First Approach to Engaging Influencers and Audiences Alike
B2 Awards September 1, 2020
LinkedIn created a social-first campaign leveraging LinkedIn Showcase Pages that successfully drove engagement on LinkedIn's platform between LinkedIn and its customers.
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Macro Horizons: A Podcast on Global Trends in Fixed Income
B2 Awards September 1, 2020
The Bank of Montreal’s (BMO) Fixed Income Currency Commodities (FICC) group created the podcast Macro Horizons to broaden its global reach, differentiate in the debt market, and position the group’s strategists as a leading source of compelling insight.
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Mail's Bright Journey
B2 Awards September 1, 2020
USPS educated mailing professionals on the power of digitally integrated mail so they could activate out in the marketplace and help increase marketing mail revenue.
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Marvin
B2 Awards September 1, 2020
A bold new brand strategy demonstrated that Marvin is a modern and design-driven company emboldened by its purpose to imagine and create better ways of living.
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Mitsubishi Heavy Industries Oil & Gas Demand Generation
B2 Awards September 1, 2020
The Mitsubishi Heavy Industries Oil & Gas group created an online and offline ecosystem for lead generation that put in place a future-looking strategy for digital marketing and a growing database from which to nurture leads.
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Momentum, NC
B2 Awards September 1, 2020
The Economic Development Partnership of North Carolina wanted to build brand awareness and preference for North Carolina to drive qualified business leads from key industries.
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On The Move Magazine
B2 Awards September 1, 2020
By becoming a source of perspective, advice, and education, Honeywell Intelligrated’s On The Move magazine helped customers make sense of the noise facing their industry.
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Peninsula: You do your thing. We'll take care of your HR.
B2 Awards September 1, 2020
Peninsula adopted a data-first, digital-only approach to connect with a niche but extremely diverse audience and raise brand awareness.
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People Are More Than Just Numbers
B2 Awards September 1, 2020
Insperity created a series of TV spots portraying a world in which employees are literally treated like numbers, Illustrating the point that when employees are treated like people instead, there is a positive impact on the culture and the bottom line.
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Pioneering New Tech Activations on LinkedIn
B2 Awards September 1, 2020
J.P. Morgan pioneered new alpha and beta technology on LinkedIn through organic and paid content experiences to connect with key business audiences, deepen relationships, generate leads, and build brand affinity.
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Pitch to Win
B2 Awards September 1, 2020
“Pitch to Win,” a competition for small business owners, generated awareness for Nationwide's small commercial products and positioned Nationwide as a company that supports small business owners.
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Powering Partnerships
B2 Awards September 1, 2020
To engage decision-makers in strategic conversations, Hitachi Vantara created an insight-driven ABM campaign that delivered fully bespoke messaging for every individual.
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Print Manifesto
B2 Awards September 1, 2020
The Conscious Advertising Network created six manifestos promoting ethical advertising.
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Project Minimize
B2 Awards September 1, 2020
USG Boral, a global leader in construction and manufacturing, used a new print ad campaign with innovative perspective and composition while ensuring communication of the product reason to believe (RTB).
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Propelling A Startup Into A $100 Million DTC Lending Brand
B2 Awards September 1, 2020
Facing extreme competition, a niche audience and consumer stigmatization, Lendly built and executed a revolutionary go-to-market plan that quickly engaged with its audience and delivered over 60,000 loans to those most deserving and in-need.
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Radius Targeting To Niche Audiences
B2 Awards September 1, 2020
Nationwide targeted National Association of Plan Advisors (NAPA) conference attendees through prominent digital out-of-home (OOH) boards surrounding the event and via display media on their mobile devices.
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Raise The Game, Be Monumental
B2 Awards September 1, 2020
Monumental Sports and Entertainment launched a new brand purpose, positioning, website and identity with a fully integrated advertising campaign.
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RapidScale: Raise Your Expectations
B2 Awards September 1, 2020
A new messaging platform and revamped website helped define RapidScale's true value in empowering users to expect more from the company’s technology, systems and customer experience.
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Real Estate Agent Campaign
B2 Awards September 1, 2020
Seeking to create a robust and active channel partner community of real estate agents, Unison HomeBuyer enacted an integrated marketing campaign which used a cross-channel, behavior-based journey coordinated in funnel stages.
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