g B2 Awards | Marketing Knowledge Center | ANA

B2 Awards

  • Intel AI-Generated Out-of-Home

    B2 Awards   September 1, 2020  

    Intel took over the San Jose International Airport with AI-generated artwork to share a story of AI-differentiation with an exciting out-of-home activation targeting enterprise IT decision makers.

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  • Intel HOOBOX- What if a smile could move a wheelchair?

    B2 Awards   September 1, 2020  

    Together Intel and HOOBOX built the Wheelie, or the first AI-powered wheelchair that turns facial expressions into wheelchair commands, to help shift perceptions of Intel’s Xeon Scalable CPU and establish Intel as a leader in AI.

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  • Internet for the Future

    B2 Awards   September 1, 2020  

    The “Internet for the Future” launch marked a seminal moment in Cisco’s history and the future of the internet.

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  • Kearney Global Corporate Re-brand

    B2 Awards   September 1, 2020  

    A.T. Kearney underwent a comprehensive re-brand to advance its reputation with clients, colleagues, recruits, and alumni.

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  • Knauf Kup

    B2 Awards   September 1, 2020  

    Knauf Insulation hosted the “Knauf Kup” corporate golf tournament to deepen customer relationships and build loyalty to the organization.

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  • Knock Their Socks Off

    B2 Awards   September 1, 2020  

    Two B2B technology brands with powerful retail sensibilities created a campaign that resulted in measurable interest among customers in the Radius8 Welcomer powered by Syncsort.

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  • Let's Go

    B2 Awards   September 1, 2020  

    Corporate travel brand TripActions capitalized on out-of-home advertising by using catchy, cheeky messages posted throughout targeted transit systems.

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  • LinkedIn’s Social-First Approach to Engaging Influencers and Audiences Alike

    B2 Awards   September 1, 2020  

    LinkedIn created a social-first campaign leveraging LinkedIn Showcase Pages that successfully drove engagement on LinkedIn's platform between LinkedIn and its customers.

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  • Macro Horizons: A Podcast on Global Trends in Fixed Income

    B2 Awards   September 1, 2020  

    The Bank of Montreal’s (BMO) Fixed Income Currency Commodities (FICC) group created the podcast Macro Horizons to broaden its global reach, differentiate in the debt market, and position the group’s strategists as a leading source of compelling insight.

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  • Mail's Bright Journey

    B2 Awards   September 1, 2020  

    USPS educated mailing professionals on the power of digitally integrated mail so they could activate out in the marketplace and help increase marketing mail revenue.

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  • Marvin

    B2 Awards   September 1, 2020  

    A bold new brand strategy demonstrated that Marvin is a modern and design-driven company emboldened by its purpose to imagine and create better ways of living.

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  • Mitsubishi Heavy Industries Oil & Gas Demand Generation

    B2 Awards   September 1, 2020  

    The Mitsubishi Heavy Industries Oil & Gas group created an online and offline ecosystem for lead generation that put in place a future-looking strategy for digital marketing and a growing database from which to nurture leads.

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  • Momentum, NC

    B2 Awards   September 1, 2020  

    The Economic Development Partnership of North Carolina wanted to build brand awareness and preference for North Carolina to drive qualified business leads from key industries.

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  • On The Move Magazine

    B2 Awards   September 1, 2020  

    By becoming a source of perspective, advice, and education, Honeywell Intelligrated’s On The Move magazine helped customers make sense of the noise facing their industry.

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  • Peninsula: You do your thing. We'll take care of your HR.

    B2 Awards   September 1, 2020  

    Peninsula adopted a data-first, digital-only approach to connect with a niche but extremely diverse audience and raise brand awareness.

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  • People Are More Than Just Numbers

    B2 Awards   September 1, 2020  

    Insperity created a series of TV spots portraying a world in which employees are literally treated like numbers, Illustrating the point that when employees are treated like people instead, there is a positive impact on the culture and the bottom line.

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  • Pioneering New Tech Activations on LinkedIn

    B2 Awards   September 1, 2020  

    J.P. Morgan pioneered new alpha and beta technology on LinkedIn through organic and paid content experiences to connect with key business audiences, deepen relationships, generate leads, and build brand affinity.

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  • Pitch to Win

    B2 Awards   September 1, 2020  

    “Pitch to Win,” a competition for small business owners, generated awareness for Nationwide's small commercial products and positioned Nationwide as a company that supports small business owners.

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  • Powering Partnerships

    B2 Awards   September 1, 2020  

    To engage decision-makers in strategic conversations, Hitachi Vantara created an insight-driven ABM campaign that delivered fully bespoke messaging for every individual.

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  • Print Manifesto

    B2 Awards   September 1, 2020  

    The Conscious Advertising Network created six manifestos promoting ethical advertising.

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