B2 Awards

Grain Bin Safety Week 2019
B2 Awards May 29, 2019
To combat deaths by grain entrapment in the agricultural industry, Nationwide led a campaign to raise awareness as well as money to supply fire departments with rescue tubes.
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Greetings from the Blockchain
B2 Awards May 29, 2019
TD Ameritrade’s ad is a first of its kind in many ways. It’s the first permanent media placement, the first ad designed and executed using cryptocurrency transactions, and the first use of the blockchain as a media platform.
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GroundTruth Drives 129,000 Visits for No Kid Hungry with Location Marketing
B2 Awards May 29, 2019
GroundTruth was able to successfully drive diners into the four participating restaurants and support the “Dine Out” initiative, helping kids receive meals when they otherwise would be without.
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High-Impact Direct Mail Program Yields 4.6% Conversion Rate on VIP Prospects
B2 Awards May 29, 2019
The NAFEM Show, a trade show for foodservice professionals hosted every other year, developed a direct mail program that increased VIP operator attendance and improved the show’s value for exhibitors.
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Hill’s Pet Nutrition at VMX 2019
B2 Awards May 29, 2019
Hill’s Pet Nutrition successfully integrated Hill’s to Home, a new home product delivery service, into as many aspects of the Veterinary Conference and Expo 2019 (VMX) as possible to get veterinary clinics across the country to sign up for the program.
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How DXC Technology "Gets It Done"
B2 Awards May 29, 2019
DXC’s “Get It Done” campaign was a fully integrated initiative that launched the DXC brand onto the global stage of IT services.
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Hybrid-ABM Campaigns Drives $23.9 Million in Attributed Pipeline
B2 Awards May 29, 2019
Hortonworks’ biggest challenge in 2018 was delivering an exponential increase to leads, pipeline, and revenue, with flat budgets.
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IBM Garage
B2 Awards May 29, 2019
IBM pushed the boundaries of its brand and created a playful, interactive experience that clients could actually have fun with and be proud to share with colleagues.
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Ingredion — Inside Ingredion Idea Labs
B2 Awards May 29, 2019
Ingredion, which works directly with food and beverage companies to help them solve their formulation challenges, developed an engaging virtual experience for online visitors referred to as “virtual lab.”
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Insurance to the Rescue
B2 Awards May 29, 2019
Cognizant increased awareness of its digital capabilities with video content that focused more on digital technology’s immediate, practical applications rather than on the hazy promise of tomorrow’s innovations.
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It's Not Status Quo. It's Status Go.
B2 Awards May 29, 2019
To generate brand awareness and stand out among competitors, Grant Thornton created a campaign that showcased the brand’s commitment to progress.
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Knauf Employee Photographs
B2 Awards May 29, 2019
Knauf captured gritty and authentic photographs of workers on the factory floor for use in a variety of marketing collateral.
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Knauf Insulation Employee Playbook
B2 Awards May 29, 2019
As part of the company’s rebranding effort, Knauf needed to remind its employees that the values that define the company’s brand would remain the same.
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Launching the Nation’s First-Ever On-Demand Health Insurance Plan
B2 Awards May 29, 2019
Healthcare start-up Bind used a comprehensive public relations and social media program to raise its brand awareness on a national scale.
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LEGO Learning
B2 Awards May 29, 2019
LEGO used video content to promote the learning benefits of its toys among teachers and administrators.
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Mad Jam
B2 Awards May 29, 2019
In accordance with HCL Technologies research findings, the company designed the program in a challenge-solution format.
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Make-A-Wish: “Hope Is Medicine”
B2 Awards May 29, 2019
Make-A-Wish’s “Hope Is Medicine” campaign aimed to drive a perceptional shift for the nonprofit.
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Microsoft Bing Ads Dynamic Email Newsletter: Bing Ads Dash
B2 Awards May 29, 2019
In the current climate, desensitized use of personal data is a growing trend. Microsoft has stayed true to its commitment of protecting its users’ data while using it appropriately to help its advertisers grow their businesses, careers, and online presence.
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Microsoft Surface Modern Deployment Pilot Program
B2 Awards May 29, 2019
Microsoft Surface creates computer and tablet devices for the modern workplace. Surface is a critical part to Microsoft CEO Satya Nadella’s company vision “One Microsoft” because it allows customers to experience the benefits of Microsoft’s hardware, software, and services all at once.
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Minds Made for Financial Services
B2 Awards May 29, 2019
EY created a communication strategy that would help internal and external stakeholders understand its new positioning.
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