g B2 Awards | Marketing Knowledge Center | ANA

B2 Awards

  • Nationwide Agency Marketing Solutions

    B2 Awards   May 29, 2019  

    Nationwide designed marketing solutions catered to independent agents with a goal of deepening relationships and growing sales.

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  • Neste “Clear the Air”

    B2 Awards   May 29, 2019  

    Sentry Insurance shared the results of its rebranding campaign.

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  • NetApp Data Visionary Center

    B2 Awards   May 29, 2019  

    The big idea was to create a permanent customer experience center unlike any other in the Silicon Valley that brought to life NetApp's storyline "Data is the currency of the digital economy, and the lifeblood of your business" with the creation of an iconic Cloud Theater at its hub to create buzz.

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  • Oracle Sales Central

    B2 Awards   May 29, 2019  

    In June 2017, Oracle launched a sales-enablement platform known as Sales Central. Within 18 months, it has become the trusted source for high-quality content and productivity tools for Oracle’s sales teams across the globe.

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  • Power of Passion

    B2 Awards   May 29, 2019  

    Passion Made Possible leveraged Singapore’s global positioning and explored the many ways in which Singapore makes it possible for businesses to turn passion into innovation.

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  • Product Visualizer

    B2 Awards   May 29, 2019  

    Exal created a sales enablement tool that allowed buyers to digitally customize and interact with their potential purchases.

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  • PwC’s Emerging Tech Exchange

    B2 Awards   May 29, 2019  

    The Emerging Tech Exchange positioned PwC as a leader in emerging technology by bringing technology to life through real-time applications for its clients.

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  • Red Wing For Business Demand Gen Campaign

    B2 Awards   May 29, 2019  

    The Red Wing Shoe Company developed a demand gen program that relaunched its B2B brand to gain traction with corporate safety directors and increase marketing qualified leads.

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  • Red Wing for Business Trade Show Experience

    B2 Awards   May 29, 2019  

    Red Wing Shoes was about to launch a technology to digitize processes among its customers, stores, and corporate offices. With the help of SCHERMER, what started as a need to market this new technology turned into a new business-to-business brand, Red Wing for Business.

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  • Retail Anthem

    B2 Awards   May 29, 2019  

    Caterpillar attracted new buyers in a new market with a campaign that highlighted the ways the brand.

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  • Royalty Based Investments

    B2 Awards   May 29, 2019  

    To show growth and success with its metrics, Yalber needed to drive the most relevant traffic to convert and not just massive amounts of business owners.

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  • See the Big Picture with Grubhub

    B2 Awards   May 29, 2019  

    Grubhub set out to engage directly with decision-makers by grabbing their attention with a quickly digestible message and an attractive proposition.

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  • Sentry "Right by You"

    B2 Awards   May 29, 2019  

    Sentry Insurance shared the results of its rebranding campaign.

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  • ServiceNow ABM Center of Excellence

    B2 Awards   May 29, 2019  

    Although the ABM program was aimed at a wide range of target prospects, each with their own multi-pronged messaging, nurture and channel strategy, the ServiceNow brand message had to remain stable and consistent, underpinning its mission to make work, work better.

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  • Somewhere To Believe In

    B2 Awards   May 29, 2019  

    Stein IAS created a holiday campaign to help raise awareness and funds for WIN, a nonprofit dedicated to helping homeless families in New York City.

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  • Square and Fair

    B2 Awards   May 29, 2019  

    Square targeted small business owners to make inroads for its payment service in the U.K.

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  • Strategic Challenger

    B2 Awards   May 29, 2019  

    SAP Digital expanded the confines of its small physical space by overlaying a limitless digital world on the convention floor with augmented reality.

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  • Summer Sizzler Promotion

    B2 Awards   May 29, 2019  

    Snap-on created a barbecue-themed retail activation for its franchisees that engaged and excited customers resulting in increased sales.

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  • Sylvania: Light + Building Brand Relaunch Event

    B2 Awards   May 29, 2019  

    An integrated campaign helped launch Sylvania’s new brand positioning in the industrial lighting industry.

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  • T-Shirts of Experience

    B2 Awards   May 29, 2019  

    To reach new clients, this health care agency created a campaign featuring t-shirts with pithy and relatable sayings on them.

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