B2 Awards
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Paychex 2017 PR Success
B2 Awards June 6, 2018Paychex promoted itself as a thought leader on the various issues that affect the HR field with the launch of a publicly accessible data resource for the industry and a vigorous accompanying PR campaign.
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Project: Set the Page Free
B2 Awards June 6, 2018Xerox launched a new communications platform called “Set the Page Free” to create brand awareness and support global literacy.
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Reimagining Digital to Transform the Largest Businesses in the World
B2 Awards June 6, 2018PricewaterhouseCoopers, a multinational professional services network, assessed digital IQ and the measurement of an organization’s abilities to harness and profit from technology.
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Republic Services “It’s Handled”
B2 Awards June 6, 2018Republic Services took an unconventional approach to marketing its waste-collection service.
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Research Backed, Content-Led Integrated Marketing Campaign to Generate New Business Opportunities for IoT WoRKS
B2 Awards June 6, 2018HCL developed thought leadership to both educate businesses that were considering adopting the Internet of Things and to help turn these businesses into leads.
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Run Your World
B2 Awards June 6, 2018John Deere created the campaign “Run Your World” to channel the feeling of empowerment that comes from owning John Deere equipment, and to help it become the number one construction equipment manufacturer today.
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S&P Global Ratings — Green Evaluations
B2 Awards June 6, 2018S&P created the “Green Evaluations” assessment to encourage banks to invest in more environmentally-friendly portfolios.
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Samsung Business Site Relaunch
B2 Awards June 6, 2018Samsung Business refreshed its website to better align with customer insights and the customer buying journey.
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Samsung: “Making A Consumer Brand Mean Business”
B2 Awards June 6, 2018Samsung’s campaign, “The Open Economy,” educated consumers and shared insights into the changing tech landscape and B2B business world.
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SD-WAN By the Numbers
B2 Awards June 6, 2018The success of Comcast’s software-defined wide-area networking (SD-WAN) service campaign, “SD-WAN By the Numbers,” demonstrated the value of direct mail marketing and jumpstarted the sales of its enterprise offerings.
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SmartVault's Favorite Things for Accountants
B2 Awards June 6, 2018SmartVault’s “Favorite Things for Accountants” was a customer appreciation campaign that also managed to drive leads and new businesses as part of the program.
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SMB Upgrade
B2 Awards June 6, 2018Intel developed a campaign to support the idea that Intel-powered devices can help improve small businesses by increasing productivity, mobility, and security across an organization.
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Taste of the Tournament
B2 Awards June 6, 2018Coca Cola’s campaign, “Taste of the Tournament,” leveraged its brands, such as Nabisco and Reese’s sponsorship of the NCAA, to build a retail program with Kroger that cemented key relationships for all four brands in the future.
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That's What Happens When You Dream Gig
B2 Awards June 6, 2018Comcast Business launched Gig-speed service throughout its footprint, marketing the benefits of the new offering to small- and medium-sized businesses.
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The AI-Powered Stein IAS Website
B2 Awards June 6, 2018B2B agency Stein IAS developed an AI-powered website with tailored user experiences.
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The Business Impact of Empathy
B2 Awards June 6, 2018Businessolver, a software-as-a-service benefits technology company, created an empathy-infused platform designed to engage employees with benefits.
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