g B2 Awards | Marketing Knowledge Center | ANA

B2 Awards

  • Tariffs, Turmoil, and Tech

    B2 Awards   May 29, 2019  

    With the U.S.-China trade war a top-of-mind challenge for shippers, Flexport created a content-centric campaign focusing on the core issues that would impact freight planning the year ahead.

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  • TE Connectivity — The Science Behind Science Fiction

    B2 Awards   May 29, 2019  

    TE Connectivity partnered with the science fiction film Alita: Battle Angel to promote its industrial technology to engineers.

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  • The Human Greeting Card

    B2 Awards   May 29, 2019  

    Instead of sending a traditional holiday greeting card, gyro: paris sent a singing human greeting card to clients and business partners.

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  • The Risk Business

    B2 Awards   May 29, 2019  

    Thomson Reuters partnered with the Financial Times, a leader in corporate risk coverage, to help it achieve a stronger association between the Thomson Reuters brand and its risk management products.

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  • Uncovering the FastPay Network — Briefcase Campaign

    B2 Awards   May 29, 2019  

    To generate leads and new clients for its payment product business, FastPay undertook a direct mail campaign that disseminated a research report, a case study, and a product overview.

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  • Up Close and Personal

    B2 Awards   May 29, 2019  

    Infosys wanted to win the attention of senior stakeholders across 20 global accounts and tell the Infosys digital transformation story.

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  • We Make — Autism at Work Brand System

    B2 Awards   May 29, 2019  

    In 2018, We Make — Autism at Work invited the world to witness its new work model for the autism population.

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  • We Work for Earth

    B2 Awards   May 29, 2019  

    Republic Services, a national waste management provider, set out to develop a strategy that would increase brand awareness, employee and customer engagement, connect external marketing with recruitment and diversity, and ultimately position it as the recycling and waste provider of choice.

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  • WineSociety

    B2 Awards   May 29, 2019  

    In the midst of WineSociety’s research, the company knew there was a tremendous opportunity within the market to create a brand that could reinvent the wine experience by connecting consumers with quality, curated wines, while building a community of friends that conveniently mingle in the comfort of your home.

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  • You Don't Know Jack

    B2 Awards   May 29, 2019  

    IBM strove to promote awareness of Watson Marketing with a video that broke the mold for traditional business-to-business marketing.

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