g B2 Awards | Marketing Knowledge Center | ANA

B2 Awards

  • Mower’s Bring Your Work to Kids Day

    B2 Awards   August 12, 2021  

    In response to the pandemic, Mower developed an interactive experience called “Bring Your Work to Kids Day” and drove impressive engagement through a mix of daily challenges, a virtual event, and a microsite. The campaign provided users with a sense of community and connection in a time of fear.

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  • NYDIG’s Award-Winning Website Relaunch

    B2 Awards   August 12, 2021  

    NYDIG.com, a branded corporate website, launched last year and introduced NYDIG’s world-class technology platform and professional services to the global financial community as a market disruptor rooted in meeting the highest regulatory, audit, and governance standards.

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  • Panasonic: What Moves Us

    B2 Awards   August 12, 2021  

    Panasonic realized that its brand had fallen out of favor with an increasingly important millennial audience. The company leveraged Olympic athletes, STEM students, and its own employees to produce content that highlighted the brand’s purpose and improved how it was perceived by the target audience.

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  • Pitney Bowes Used a Combination of Digital Content and Online Surveys to Generate Better Leads

    B2 Awards   August 12, 2021  

    Pitney Bowes needed to generate leads in the absence of events. The key: an interactive web survey where prospects could benchmark their performance. Responders received a customized report that compared their response to their peers and captured qualifying information about each prospect.

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  • Podcasting to Ease the Transition to WFH

    B2 Awards   August 12, 2021  

    L&T Technology Services worked to help engineers adapt to a work-from-home environment through a pair of podcast series.

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  • Pro Bono: The Not-So-Happy Elf

    B2 Awards   August 12, 2021  

    Stein IAS helped start the conversation about mental health between parents and children earlier with a new children’s book, The Not-So-Happy Elf. Two alternate viewing experiences, including an augmented reality experience, were offered to get people engaged and donating to the Child Mind Institute and 42nd Street.

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  • Products with Purpose

    B2 Awards   August 12, 2021  

    DSM developed a campaign that elevated the brand above a crowded marketplace by focusing on what matters in their industry: helping people live better lives through nutrition.

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  • Project Conquest

    B2 Awards   August 12, 2021  

    Using a targeted multi-channel marketing campaign, First Midwest Bank pursued businesses that might have been dissatisfied with their current banking relationship because of a negative Paycheck Protection Program (PPP) experience.

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  • Project North Star

    B2 Awards   August 12, 2021  

    Through a transparent rebrand, Coldwell Banker Real Estate reinforced its core values, message, and design to show that it is poised for growth and committed to empowering its network to leave their mark on the world of real estate.

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  • Promoting Aluminum’s Sustainability Through Sports

    B2 Awards   August 12, 2021  

    Capitalizing on a partnership with Kroenke Sports & Entertainment, Ball leveraged people’s interest in sports to promote awareness of aluminum’s contributions to environmental sustainability.

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  • Publicis Sapient Brand Launch

    B2 Awards   August 12, 2021  

    “Behind the Brand” highlighted the creation of a new identity and relaunch campaign to position Publicis Sapient as a credible digital business transformation partner.

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  • Put the “U” Back in Syrac_se

    B2 Awards   August 12, 2021  

    The Downtown Committee of Syracuse created a campaign featuring local business and political leaders encouraging people to safely and responsibly enjoy all that Syracuse had to offer.

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  • Ready For Virtually Anything

    B2 Awards   August 12, 2021  

    Virbela created the “Ready for Virtually Anything” campaign to rebrand its website and drive growth.

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  • RealVitalize Sales Materials

    B2 Awards   August 12, 2021  

    Real estate company Realogy developed sales materials which empowered agents to explain a complicated program to homeowners, using video, social, email, and sales collateral.

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  • Recruiting Health Care Workers with the “Caring Gene”

    B2 Awards   August 12, 2021  

    Iroquois Healthcare Association promoted recruitment for nursing homes/long-term care facilities by appealing to people with an instinct to care for others.

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  • Rise Interactive Drives Revenue with Account-Based Marketing

    B2 Awards   August 12, 2021  

    Rise Interactive used account-based marketing supported by a rich portfolio of content to pursue clients.

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  • ROI Calculators

    B2 Awards   August 12, 2021  

    Whirlpool’s Maytag Commercial Laundry ROI calculators are personalized, data-driven tools that enable a distributor to provide proof that their product recommendations will deliver a measurable return on investment for laundromat owners.

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  • Sales Enablement Program — Trelleborg Docking and Mooring

    B2 Awards   August 12, 2021  

    The SmartPort sales enablement program helped Trelleborg, a global engineering company, guide customers along the buyer journey with appropriate content at every stage.

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  • Samsung Elite

    B2 Awards   August 12, 2021  

    Samsung Elite is a mobile sales enablement training program that encourages learning, engagement, and professional development of mobile sales representatives. Throughout 2020, Samsung Elite became an essential knowledge destination for its users and a crucial communication tool for the Samsung Retail team.

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  • Say Goodbye

    B2 Awards   August 12, 2021  

    Launching in a saturated market with entrenched competitors, health care technology company AngioDynamics created a campaign for its Auryon atherectomy product.

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