B2 Awards
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A Redesigned Website Drives Leads and Revenue
B2 Awards August 12, 2021Dude Solutions redesigned its website to project warmth and charisma, ease navigation, and drive growth.
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Avocados From Mexico Certificate Program
B2 Awards August 12, 2021Avocados From Mexico launched the industry’s first education guide and certification program designed specifically for retail and foodservice professionals.
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BNY Mellon Corporate Website Redesign
B2 Awards August 12, 2021In 2020, BNY Mellon set out to create a user-centric website design that boldly communicated the brand’s forward-thinking, reliable, and visionary attributes.
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BNY Mellon Visual Brand Redesign
B2 Awards August 12, 2021BNY Mellon undertook a dynamic reinvention of its visual brand, building on the company’s strong legacy and ethos.
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Building Connections for Life
B2 Awards August 12, 2021At the beginning of the pandemic, with scientists the world over needing connections to products, services, and expertise to power their therapies and vaccines, the “Connections for Life” campaign boldly challenged what customers knew (or thought they knew) about Thermo Fisher Scientific’s Gibco brand.
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Cat Trial 9: PAC-MAN
B2 Awards August 12, 2021Caterpillar promoted its construction equipment by using it to create a life-size game of PAC-MAN.
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CMOs and Creators Meet Up on YouTube
B2 Awards August 12, 2021A new video series by YouTube Advertising delivered insightful conversations with Marc Pritchard of P&G, Jen Sey of Levi’s, and Gail Gifford of WW — advertisers who were joined by YouTube creators Marques Brownlee, Liza Koshy, and Alisha Marie. They discussed using your voice for good, diversity, trust, and community building.
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Coldwell Banker Global Luxury’s Transformation
B2 Awards August 12, 2021Coldwell Banker Global Luxury, a sub-brand of Coldwell Banker, was charged with creating an identity standards rulebook that would guide the look, feel, and voice of its marketing.
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Cox Business Strikes a Chord with Pandemic-Affected Small Businesses
B2 Awards August 12, 2021With a distinctive visual style and messaging, Cox Business resonated with small business owners grappling with the pandemic and achieved a 59 percent increase in marketing-driven demand.
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Ernst & Young Teams Up with CNBC on Pandemic Content Series
B2 Awards August 12, 2021Ernst & Young created a 38-episode video series that featured EY thought leaders tackling timely topics related to the pandemic in a compact interview format tailor-made for the C-suite audience.
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Exporting Expertise
B2 Awards August 12, 2021Using a highly targeted, persona-based omnichannel content marketing program, the Wisconsin Economic Development Corporation (WEDC) helped businesses of all shapes and sizes develop an exporting strategy.
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Freddie Mac Single-Family/Digital Transformation
B2 Awards August 12, 2021Freddie Mac’s strategic objective was to reimagine the entire mortgage experience, end to end, with digital at the core, and provide increased opportunity for greater numbers of qualified individuals to realize the American dream of home ownership.
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From National Instruments to NI: How This Brand Excelled with a Rebrand Effort
B2 Awards August 12, 2021As National Instruments continues to push the limits of innovation and take on the most complex engineering challenges in the world, it wanted to better tie these qualities to its brand image. This was the inspiration behind its 2020 total brand relaunch, which included a name change and multiple layers of complexity.
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Getty Images’ Visual GPS Campaign
B2 Awards August 12, 2021Getty’s Visual GPS campaign wove together custom research, data, and internal expertise in visual content to create a definitive guide to understanding consumer behaviors, wants, and needs.
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Giving Away Leads to Help Companies Fight the Pandemic Downturn
B2 Awards August 12, 2021INFUSEmedia provided 25,000 free leads, in addition to business continuity resources, to struggling businesses around the world.
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Grant Thornton’s Employer Rebrand and Launch
B2 Awards August 12, 2021Grant Thornton aimed to recast expectations of what careers in professional services can be with a refreshed and relaunched employer brand and recruitment campaign.
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Grubhub: Feeding Virtual Events
B2 Awards August 12, 2021During the pandemic, Grubhub offered virtual event attendees a free credit to experience the benefits of its corporate services firsthand.
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How ABB Used the Animal Kingdom to Drive Adoption of its New Product
B2 Awards August 12, 2021To develop a differentiated market position and change how the brand was perceived in the oil and gas industry, ABB, a Swiss robotics company, used metaphors from the animal kingdom and a virtual “zoo-quarium” to promote Adaptive Execution, the brand’s comprehensive project execution process tool.
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How Broadridge Used Content Innovation to Reinvent Investor Day and Drive
B2 Awards August 12, 2021With the obstacles of 2020 making for a more difficult Investor Day, Broadridge turned to an engaging video content campaign to wow market analysts and build confidence in the future of the company, an effort that both drove engagement and positively affected the company’s stock price.
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How Clover Increased Brand Awareness
B2 Awards August 12, 2021Clover, a cloud-based Android point of sale platform, wanted to raise awareness for its brand, especially among small business owners.
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